Associate Marketing Specialist, Content Creator Program

Posted Yesterday
Be an Early Applicant
Singapore
Junior
Gaming • Hardware
The Role
The Associate Marketing Specialist will manage and grow Razer's Content Creator Program, engage with participants, coordinate marketing efforts through social channels, and conduct analysis to enhance the program's appeal. The role requires collaboration with global teams to attract and retain content creators and involves administrative duties as needed.
Summary Generated by Built In

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

As an Associate Marketing Specialist for Razer's Content Creator Program, you'll be responsible for marketing, managing and growing this dynamic initiative. We’re seeking a candidate familiar with the content creator landscape who will collaborate closely with influencer managers and marketing teams to expand program offerings, drive awareness, and attract creators worldwide to partner with Razer.

  • Manage the day-to-day coordination of the Content Creator Program, which includes engaging our list of participants, reviewing creator requests and updating programs such as creator bounties and related programs
  • Marketing the program through different activations such as through social media like Discord, in-person events, and other relevant marketing channels
  • Coordinate with internal marketing/product teams globally to further enhance the program’s attractiveness with a goal of bringing in more content creators
  • Conduct ongoing analysis and reporting of related content creator program insights as well as on the industry landscape to recommend suggestions for further improvement
  • Perform ad-hoc department administrative duties as required

Pre-Requisites :

  • BA/BS degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent
  • 1 year of experience in community management, marketing or influencer management
  • Language skills: fluent English is a must and (favorably) an additional second language
  • Understanding of social media, content creators and livestreaming best practices, online marketing, and engagement techniques
  • Ability to spot emerging talents and manage/build strong partnerships
  • Ability to work in a fast-paced environment, focusing on generating business results
  • Ability to work with global teams across multiple time zones and cultures
  • Must be a gamer

Good-to-have(s):

  • Experience managing external agencies and vendors.
  • Knowledge and experience in Digital Marketing, SEO, SEM

Are you game?

The Company
1,383 Employees
On-site Workplace
Year Founded: 2005

What We Do

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.

With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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