Associate, Marketing Partnership

Posted 8 Days Ago
Be an Early Applicant
Jakarta, DKI Jakarta
3-5 Years Experience
Food • Transportation • Financial Services
The Role
As an Associate in the Marketing Partnership team at Grab, you will conceptualize and implement marketing partnership campaigns, identify potential partners for business growth, and collaborate with various internal teams to organize marketing efforts, ensuring that Grab's marketing assets are effectively utilized and valued.
Summary Generated by Built In

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Role

The Marketing Partnership team at Grab conceptualises and implements go-to-market activities with target partners to improve the lives and experience of our drivers and passengers alike.

Reporting to the Marketing Partnership Manager, you will work with the Business Development team, verticals marketing, and other marketing support teams. You will drive strategic partnerships with partners from different main industries (FMCG, Telco, Financial Sector, entertainment) to manage and maximize Grab's assets and portfolio nationwide. You will work in a hybrid setting and be based in Jakarta.


Qualifications

The Critical Tasks You Will Perform

  • Work with partners to conceptualize and implement Grab marketing partnership campaigns from start to finish (planning, execution, and reporting).
  • Build Grab's new user base by thinking of ways to maximise user's conversion from partners to Grab.
  • Identify and qualify potential partners for lead generation (new to Grab Apps users)
  • Work with different teams including Business Development, verticals marketing, creative, and marketing channels (Social Media, Paid Ads, GrabAds) to support marketing partnership activation.
  • Help the team to develop pitch decks to communicate ideas and partnership opportunities to target partners.
  • Analyse incoming partnership proposals and make suggestions for upper management review.
  • Review and maintain Grab's overall marketing asset valuations for use in barter calculation.
  • Review and do internal valuation of partner's media barter to ensure accurate representation of value.
  • 3+ years of experience in a marketing partnership role, used to co-creating campaign strategy with partners
  • Bachelor's degree from reputable university
  • Comfortable in influencing stakeholders through executive-level presentation delivery
  • Capable to look at market trend
  • Strong communication skills

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

  • We have your back with Term Life Insurance and comprehensive Medical Insurance.
  • With GrabFlex, create a benefits package that suits your needs and aspirations.
  • Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

The Company
10,000 Employees
Remote Workplace
Year Founded: 2012

What We Do

Grab is Southeast Asia’s leading superapp, offering a suite of services consisting of deliveries, mobility, financial services, enterprise and others. Grabbers come from all over the world, and we are united by a common mission: to drive Southeast Asia forward by creating economic empowerment for everyone.

At Grab, every Grabber is guided by The Grab Way, which explains our mission and the operating principles on how we can achieve it together. We call these principles the 4Hs:

Heart
We work together as OneGrab to serve communities in Southeast Asia

Hunger
We work to understand ground truths and drive improvements, big and small

Honour
We keep our word and steward our resources wisely to build and sustain trust

Humility
We are a constant work-in-progress, and we never stop learning to get better

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