What you'll do
The Strategic Marketing team supports our Triangle Rewards Partnership program. Triangle Rewards is one of Canada’s largest and most respected loyalty programs, delivering meaningful rewards, deeper customer relationship and insights and personalized offers that drive loyalty and engagement for approximately 12 million members. As a member of this team, you will help to bring our loyalty program partnerships to market and bring even more value to Canadians.
Reporting to the Manager of Triangle Partnerships, the Associate Marketing Manager will collaborate with brand strategy, internal creative teams, and cross-functional groups to plan, strategize, and execute best-in-class marketing campaigns supporting our Triangle Rewards partnership portfolio. This position offers extensive exposure across the organization, providing opportunities for organizational insight, relationship building, and career development.
The candidate works collaboratively and aims to integrate online, in-store, social, paid media, and other channels to ensure a consistent experience across all touchpoints, with the purpose of increasing customer engagement and loyalty.
Plan and execute multi-channel marketing programs that roll-up to an integrated marketing plan by combining an in-depth understanding of the business with strong consumer insights.
Foster strong relationships and collaborate with appropriate stakeholders to ensure thorough understanding of business goals, opportunities, challenges and develop marketing plans that balance customer needs with business goals. Establish clear campaign targets aligned to deliver business goals.
Provide subject matter expertise, understanding of consumer trends, competitive and market analysis and potential linkages to other key focus areas to ensure the business is kept abreast of competitive marketing initiatives.
Provide direction and guidance to Consultants, Specialists and/or Co-ops in managing tasks/activities of the assigned projects, ensuring seamless execution.
Comfortable presenting to XF teams and team leadership. Taking an active role in proactively managing internal stakeholders
Monitors business performance throughout the year and supports XF team efforts to support the business
Omni-channel campaign management experience and digital knowledge, experience, and reporting/analytical skills required (inclusive of tools like GA, Ads Manager, DOMO, Google Ads etc.)
What you bring
+5 years of marketing experience with a solid foundation in retail or loyalty sectors.
Proven track record in delivering omni- and multi-channel integrated campaigns at scale, utilizing data and digital insights to drive execution and data analysis to measure results.
Comfortable in translating complex data into clear, actionable insights that inform strategy, optimize campaigns, and drive measurable business outcomes
Strong ability to source and interpret data analytics and digital customer engagement metrics to find opportunities
Strong project management skills with experience delivering a high volume of creative assets across multiple channels under tight timelines.
Passion for identifying trends in digital and paid media and generating bold new creative ideas.
Demonstrates a highly collaborative approach, able to work independently or as part of a team within flexible and dynamic environments, while fostering a positive workplace culture.
Consistently commits to ambitious objectives and upholds the highest standards of performance.
Excellent written and verbal communication abilities, strong problem-solving skills, and exceptional attention to detail.
Thrives in fast-paced settings, adept at prioritizing multiple tasks and consistently meeting deadlines.
Agency background is an asset
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About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Top Skills
What We Do
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
