The Role
Manage and optimize paid search campaigns across Google Ads, SA360, and Microsoft Advertising. Execute keyword, audience, bidding, ad copy, budget, and negative keyword strategies. Analyze performance (CPA, CPC, CTR, ROAS), build dashboards, run A/B tests, partner with analytics/creative/CRM teams, and support product launches to drive qualified leads and conversions.
Summary Generated by Built In
This position is ideal for mid-level digital marketing professionals to join the performance marketing team as an Associate Marketing Manager, SEM, owning and optimizing paid search initiatives across key platforms. Partnering with cross-functional teams including analytics, CRM, product, and creative, you will drive performance through data-driven campaign execution, testing, and continuous optimization. This role is critical in delivering high-quality leads, improving conversion performance, and scaling paid search impact across consumer journeys.
Role expectations
· Manage and optimize paid search campaigns across platforms such as Google Ads, SA360, and Microsoft Advertising.
· Execute keyword, audience, bidding, and ad copy strategies to improve campaign performance.
· Monitor budgets, pacing, and spend allocation to ensure efficient investment and performance delivery.
· Conduct search query analysis, negative keyword management, and account optimization reviews.
· Partner with creative and content teams to test and improve ad messaging and landing page performance.
· Support product launches, seasonal campaigns, and promotional initiatives through paid search activation.
· Optimize campaigns to drive qualified leads, consultation bookings, and downstream conversions.
· Track and report on key performance metrics including CPA, CPC, CTR, conversion rate, impression share, and ROAS.
· Develop dashboards and reports to communicate campaign performance and business impact to stakeholders.
· Analyze performance data to identify trends, opportunities, and areas for optimization.
· Translate data insights into actionable recommendations for stakeholders.
· Partner with analytics teams to ensure accurate tracking and consistent reporting.
· Support A/B testing initiatives across campaigns, audiences, and landing pages.
· Stay current on SEM best practices, platform updates, and industry trends.
· Collaborate with cross-functional teams and external partners to improve the end-to-end customer journey.
· Contribute to planning, forecasting, and budget discussions.
What we're looking for
Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience: 4+ years of experience in SEM, paid search, or digital performance marketing.
Skills: Hands-on experience managing campaigns within Google Ads and Microsoft Advertising; experience with Google Analytics 4 and Google Tag Manager; strong analytical skills with ability to interpret data and drive recommendations; advanced Excel skills and experience with reporting tools such as Tableau, Looker, or Power BI; understanding of attribution, conversion tracking, and digital measurement frameworks; experience managing budgets and optimizing toward performance goals.
Communication: Strong communication skills with ability to present insights to technical and non-technical stakeholders.
Teamwork: Ability to collaborate effectively across internal teams, agencies, and external partners.
· Experience in healthcare, healthcare technology, medical devices, or regulated industries.
· Google Ads certification preferred.
· Experience with SA360 and large-scale paid search environments.
· Familiarity with CRM platforms such as Salesforce or HubSpot.
· Experience working with large marketing datasets and analytics teams to drive insights.
· Experience managing agency or media vendor relationships.
Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically.
For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S.
Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience.
General Description of All Benefits
General Description of All Benefits
We are pleased to provide a general description of the benefits Align offers to full-time employees in this position.
Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees:
- Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
- Back-up Child/Elder Care and access to a caregiving concierge
- Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
- Breast Milk Delivery and Lactation Support Services
- Employee Assistance Program
- Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Employee benefits. Align offers its employees:
- Short-term and long-term disability insurance in accordance with those plans.
- Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
- Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
- 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
- Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
- Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure.
- Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours.
- 11 Company-designated paid holidays throughout the year.
- If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
- Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase.
To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
About
Your growth and well-being:At Align, every smile matters. We’re committed to helping you thrive by supporting the health, growth, and well-being of our team members through a variety of tools and programs. While specific offerings may vary by location and role, Align employees can typically expect:Health and well-being programs to keep you thriving in both body and mind.Employee-exclusive discounts on Invisalign products.Learning opportunities through online learning resources and support for your individual development plans.Inclusive, global workplace that fosters collaboration, recognition and belonging.Country and/or role specific details will be shared with you by your recruiter during the interview process. Discover Align:We are a global community of game-changers and smart team players, united by our belief in the power of a smile. Our dynamic team of exceptional employees is dedicated to transforming the industry and creating extraordinary outcomes every day.Align’s core values of agility, customer, and accountability are more than words to work by, they are words we live by. The actions we take every day speak to who we are as a company and our focus on being truly impactful. We celebrate our differences, and the many ways we support one another— ultimately creating a more inclusive organization and world as we continue transforming smiles and changing lives.We foster a culture where thinking differently and seeking new experiences are not just encouraged but celebrated. With the Align Mindset, we empower each other, ensuring every voice is heard and valued in an inclusive environment that inspires creativity and collaboration.At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we are committed to building a workforce rich in diverse cultural backgrounds and life experiences, fostering a culture of open-mindedness and compassion. We live our company values by promoting healthy people and healthy communities, all with the intent of changing millions of lives, one unique smile at a time. As part of our commitment to innovation, Align Technology includes exocad and Cubicure, companies that enhance our offerings and extend our impact to industry transformation.Eager to learn how we embrace our global differences and nurture employee well-being? Explore Align's culture here!Want to discover more about exocad and Cubicure? Click on their names for additional information.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field
- 4+ years experience in SEM, paid search, or digital performance marketing
- Hands-on experience managing campaigns in Google Ads, SA360, and Microsoft Advertising
- Experience with Google Analytics 4 and Google Tag Manager
- Advanced Excel skills
- Experience with reporting tools such as Tableau, Looker, or Power BI
- Understanding of attribution, conversion tracking, and digital measurement frameworks
- Experience managing budgets and optimizing toward performance goals
- Strong analytical skills with ability to interpret data and drive recommendations
- Experience with A/B testing across campaigns, audiences, and landing pages
- Strong communication skills to present insights to technical and non-technical stakeholders
- Ability to collaborate effectively across internal teams, agencies, and external partners
- Experience in healthcare, healthcare technology, medical devices, or regulated industries
- Google Ads certification
- Familiarity with CRM platforms such as Salesforce or HubSpot
- Experience working with large marketing datasets and analytics teams
- Experience managing agency or media vendor relationships
Align Technology Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Align Technology and has not been reviewed or approved by Align Technology.
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Healthcare Strength — Health coverage includes medical, dental, vision, life, and both short‑ and long‑term disability, along with AD&D and wellness resources. Select locations add region‑specific programs such as medical coverage and Multisport, reinforcing breadth.
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Strong & Reliable Incentives — A corporate bonus plan outlines performance‑based rewards and eligibility, and compensation is described as competitive in commercial roles. Incentive structures in sales are portrayed as offering strong on‑target earnings potential.
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Retirement Support — Retirement programs feature a 401(k) plan with company contribution mechanisms, profit sharing, and a defined contribution pension plan. These elements emphasize long‑term financial security alongside salary and bonus.
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The Company
What We Do
Twenty years ago, we pioneered the world's first clear aligners. Since then, we have continuously innovated with new products and technologies that are revolutionizing treatments for doctors and their patients. Invisalign clear aligners and the iTero Intraoral scanner help dental professionals achieve the clinical results they expect and deliver effective, advanced dental options to their patients. Helping change millions of lives, one smile at a time. Discover your straight path to a bright future at Align. As a part of our smart, diverse and fast-moving global team, you'll make an impact for the market leader that's moving an industry forward. Want to find out what’s next for us—and for you?
