Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
'Run Your Way' is not just about celebrating the individuality of all who run by removing running stereotypes and encouraging everyone around the world to run their own way, it’s a critical way for us to manifest our brand values and New Balance’s mission. We are looking for a passionate and dedicated Associate Marketing Manager that is passionate about running to drive this mission forward with us.
JOB MISSION
To develop and execute New Balance’s running program alongside our key trade partners and run clubs for the Italian region. Be the go to person for running, one that establishes relationships and continues to build our running club portfolio.
Ensuring the brand meets its commercial objectives and builds a consumer first journey across all areas of the running business. Reporting to the Marketing Lead for Italy, this role will be responsible for aligning closely with the central EMEA team, this role will play a crucial role to bring the global running marketing plans to life for the Italy market.
New Balance operates hybrid working and this role is included in this plan.
MAJOR ACCOUNTABILITIES:
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Lead the implementation and activation of the Global/regional Running marketing strategy and work closely with the regional teams to align on the strategy and focus on key opportunities and requirements for the Italy region through the Running playbook.
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Lead and develop the New Balance approach in Italy to running events, activations & community, ensuring brand consistency and authentic NB experiences at brand and trade level.
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Develop running toolkits that will enable both trade, events, and community to execute to the highest standards.
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Build and develop NB’s run club portfolio through engaging and maintaining run club relationships through seeding, retailer partnerships, activations, local community initiatives and key regional events.
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To support on the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events, across the year as required, developing trade opportunities and partnerships – acting as the central function across our Running Marketing strategy.
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Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers & key accounts through product testing, focus product launches and promotional activations.
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Plan and execute the running calendar and oversee brand events in Italy (product launch events, football events etc.).
REQUIREMENTS FOR SUCCESS:
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3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution
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Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.
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Experience of agency management and content-led-channels across social, PR, influencer and creative
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Knowledge of the Italian Wholesale Landscape in running footwear
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Marketing and/or Trade Marketing activations experience
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Experience in project management including budget-management and reporting, with a solid knowledge of excel and powerpoint.
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Great communication skills and working knowledge of English.
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Ability to work with multiple stakeholders within the Italy team and EMEA team.
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Proactive, enthusiastic approach and ability to multitask.
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Willingness to travel for work and to work weekends/evenings if needed.
New Balance offers a dynamic and international environment. Our passion for sport and the brand is always at the forefront. Of course, you will receive an employee discount on our products. You can expect a modern workplace and a varied job in a motivated and sports-enthusiastic team.
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Top Skills
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
