Associate Marketing Manager, Global Growth- TECA & Sports

Posted Yesterday
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West Chester, PA
In-Office
Mid level
Healthtech • Pharmaceutical • Manufacturing
The Role
The Associate Marketing Manager will support global marketing strategies, lead product launches, analyze market trends, and develop positive relationships with customers. This role involves collaboration with various teams to achieve sales and business objectives.
Summary Generated by Built In

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

Professional

All Job Posting Locations:

West Chester, Pennsylvania, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Johnson & Johnson Medtech is recruiting for an Associate Marketing Manager, Global Growth Marketing – TECA + Sports, located in West Chester, PA.

On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.

It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.

This is an interesting Associate Marketing Manager position which gives the candidate ability to work with US and worldwide marketing of products within the company’s Global Growth Marketing team!

Responsibilities:

Commercial Results - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Handle expenses within budget. Increase company’s leadership position in trauma market.

Brand Strategy - Contribute to the development of brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, product launch and lifecycle management.

Product Launch - Leading and implementing impactful product launches including the development of brand and price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, sales tools, etc. Lead coordination with Regional Marketing teams and other key partners.

Market & Customer Insights and Analytics - Use primary and secondary data to analyze market, industry, and technology trends. Identify relevant threats and opportunities and develop actionable competitor analysis and derive strategies. Partner with Business Insights to implement market research initiatives around customer needs and product validation. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)

Portfolio Planning & Product Development - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.

Business Development – Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.

General Business Support - Develop positive relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Franchise Marketing and Sales Teams to capture input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.

Qualifications

A minimum of a Bachelor’s Degree is required. 

4 years of business experience (preferable within Marketing or Product Development) and strong proficiency in Microsoft Office Suite is required. Knowledge around copy approval of marketing materials is desirable.

Experience launching new products, services and programs within a regulated environment is preferred.

The selected candidate has the ability to work in an agile, fast paced, customer focused environment. This position will require up to 10% domestic and/or international travel, including occasional weekends.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.



Required Skills:



Preferred Skills:

Downstream Marketing, Marketing, Upstream Marketing

Top Skills

Microsoft Office Suite
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The Company
HQ: New Brunswick, NJ
143,612 Employees
Year Founded: 1886

What We Do

Profound Change Requires Boldness.

Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years.

The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world.

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