Associate Marketing Manager - CRM & Social Media

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

The Associate Marketing Manager – CRM & Social Media, will help shape and execute DQ’s customer engagement strategy across owned digital channels. Execute Customer Relationship Management (CRM) campaigns that drive loyalty and repeat visits and social initiatives that build brand love and community.

Principal Accountabilities:

Customer Relationship Management (CRM):

• Collaborate with internal team and agency partner to manage the planning and execution of CRM campaigns across email, SMS, push notifications, in app messaging and web.
• Manage campaign calendars and coordinate with cross-functional teams to ensure timely delivery.
• Analyze customer data to segment audiences and personalize messaging.
• Monitor campaign performance and optimize based on KPIs such as open rates, click-throughs, and conversion.
• Stay current on CRM trends and monitor the competitive landscape to determine opportunities to optimize and test new tools/features.
• Ensure compliance with data privacy regulations (e.g., CASL, CAN-SPAM)

Social Media:

• Collaborate with internal team and agency partner to manage the planning and execution of organic and paid social content across platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, etc.).
• Collaborate with Marcom, Brand and Digital teams to ensure consistent voice and visuals.
• Support Franchisee access to local store pages and support documentation.
• Track performance metrics and adjust strategies to improve reach and engagement.
• Support influencer partnerships and content creator initiatives.
• Stay current on social trends and monitor the competitive landscape to determine opportunities to optimize channel strategies.

The Canadian national base salary range for this position is CAD $67,32 - $77,448. The base salary range displayed reflects the targeted hiring range for the same positions across all Canadian locations. Individual pay is determined by job-related skills, work location, and education or experience.

Education & Qualifications

• Bachelor’s degree in Marketing, Business, or related field or equivalent combination of work experience and education.
• 2 - 3 years of experience in CRM and/or social media marketing, preferably in retail, QSR, or consumer-facing loyalty programs.
• Strong analytical skills and experience working with customer data and KPIs.
• Excellent writing, communication, project and time management skills.
• A passion for food, storytelling, and building customer relationships
• Strong understanding of marketing tools, tactics and strategies. Ability to connect those strategies to broader company initiatives.
• Advanced quantitative aptitude; comfortable with ambiguous analytic challenges.
• Advanced verbal and written communication skills; demonstrated ability to tailor communications to fit multiple audiences.
• Ability to think ahead and anticipate potential problems, drive solutions and/or elevate appropriately and when necessary.
• Demonstrate openness to coaching and feedback.
• Ability to execute in the short-term while simultaneously thinking long-term
• Highly collaborative and results-driven
• Fast-learner, eager to dive in and bring relevant experience to the role
• Ability to break through the complexity to quickly implement simple solutions that drive results
• Problem-solver with excellent written and verbal communication skills and attention to detail
• Time-management skills with the ability to thrive in a fast-paced environment and to manage multiple, competing priorities.

Work Environment:

Most positions located out of our corporate office in Burlington, Ontario will work a hybrid work schedule where you will work 3 collaboration days a week.  Additional in office time may be required to support team/project needs.  

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.