Associate Marketing Director- Botox

Reposted 20 Hours Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
Hybrid
7-7 Annually
Senior level
Healthtech • Pharmaceutical
The Role
Develop and execute marketing plans for TrenibotE, lead product launches, analyze market trends, collaborate with teams, and manage budgets.
Summary Generated by Built In
Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

  • Develop, optimize and execute the Annual Marketing Plan for TrenibotE in the MA market, driving the achievement of the product's marketing and business objectives.
  • Lead the full product launch cycle for TrenibotE (and related initiatives), end-to-end planning and execution of launch strategies and tactical activities.
  • Deeply explore market trends, competitive landscape, consumer and customer insights, and track brand performance to continuously optimize marketing strategies and evaluate the effectiveness of marketing campaigns.
  • Collaborate closely with cross-functional teams (sales, medical, PR, digital, supply chain, etc.) to align marketing resources, ensure seamless synergy and efficient implementation of marketing initiatives.
  • Manage and develop KOL resources in the relevant field, build long-term and stable cooperative relationships, and secure strong professional brand endorsement and academic support for TrenibotE.
  • Develop, control and optimize the promotional budget effectively, ensure the rational allocation and high ROI of marketing resources to deliver the annual marketing plan.
  • Establish and maintain smooth and effective communication between the marketing and sales teams, provide timely marketing support, update sales training materials and conduct product and marketing training for the sales force, including new employee orientation training.
  • Leverage consumer product marketing insights and experience to shape TrenibotE's brand positioning and consumer-facing marketing strategies, enhance brand penetration and consumer recognition in the target market.

Qualifications

Education and Experience

  • Bachelor’s degree or above in Medicine, Pharmaceutical Science, Marketing or related fields.
  • 7+ working experience in pharmaceutical marketing.
  • Hands-on experience as a brand owner for pharmaceutical products is highly preferred.
  • Demonstrated experience in managing the full product launch cycle for pharmaceutical products in the Chinese market.
  • Experience in marketing consumer-oriented products (pharmaceutical or cross-industry) is a preferred qualification.

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

  • Strong teamwork spirit with the ability to collaborate effectively across cross-functional and cross-departmental teams.
  • Excellent written and verbal communication skills, with the ability to communicate and influence internal and external stakeholders (KOLs, partners, cross-functional teams).
  • Proactive and independent work attitude, with strong project management ability, able to lead and drive the completion of complex marketing projects independently.
  • Fluent English language skills (written and spoken), capable of conducting daily work communication, report writing and presentation in English.
  • Strong analytical and problem-solving skills, with the ability to interpret market data and insights to make data-driven marketing decisions.
  • Good time management and multi-tasking abilities, able to prioritize work and deliver results under tight deadlines.
  • In-depth understanding of pharmaceutical marketing channels and consumer media touch points, with the ability to design and execute targeted marketing activities.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree in Medicine, Pharmaceutical Science, Marketing or related fields
  • 7+ years of working experience in pharmaceutical marketing
  • Experience managing the full product launch cycle for pharmaceutical products
  • Hands-on experience as a brand owner for pharmaceutical products
  • Marketing experience for consumer-oriented products

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
  • Parental & Family Support Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
  • Healthcare Strength Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.

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The Company
HQ: North Chicago, IL
50,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

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