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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
SoFi is seeking a highly motivated Associate Data Scientist who will help build the best-class marketing strategy and drive account growth across products (including Credit Cards, Personal Loans, Student Loans, Home Loans, Money & Invest, Relay and SMB). This is an exciting opportunity for someone who is passionate in problem solving within a fast-paced environment.
The Marketing Data Science (MDS) team is responsible for enabling data driven decisions in SoFi’s Marketing organization through robust analytics, modeling, experimentation and measurement. Embedded in the Marketing organization, the team supports all marketing needs across three verticals:
- Product Strategy and Analytics
- Marketing Measurement and Digital Channel Analytics, and
- Personalization
This new role will be working with senior data scientists and across functional business leads on marketing analytics, strategy development, project prioritization and turning ideas into realities. If you are interested in working with highly quantitative teammates and elevating how data and analytics drives marketing and business decisions, this role is for you.
What you’ll do:
- Work closely with experienced data scientists to develop end-to-end marketing strategies to constantly experiment and optimize offer construct, channel preference, and audience selection across products.
- Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies, make data-driven recommendations and drive informed actions.
- Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards to empower organizational-wide access to actionable business insights.
- Proactively identify and capitalize on opportunities to improve the conversion rate in xbuy and throughout the acquisition funnel.
- Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
- Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level.
- Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.
- Collaborate cross functionally with Marketing, Business Unit, Risk, Finance, Product and Engineering, assist senior business leaders in the development of new features.
What you’ll need:
- Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred.
- Demonstrated intellectual curiosity and ability to quickly learn new technical skills.
- Positive, "can-do" attitude and strong team player with the capacity to thrive under pressure in a fast-paced, evolving environment while consistently meeting deadlines.
- Excellent problem-solving skills, capable of innovative thinking to achieve deliverables.
- Superior communication and interpersonal skills, with the ability to clearly articulate problems and solutions to team members and stakeholders.
- Ability to excel in a dynamic, cross-functional environment, with meticulous attention to detail and data.
- Strong relationship building and collaboration skills.
Nice to have:
- 1-2 years of experience in data science or a related field.
- Familiarity with marketing channels, analytics tools, and experimentation.
- Knowledge of the financial services industry and/or banking products.
- Proficiency in SQL, Python, R, Tableau, and Excel.
- Experience building data pipelines using DBT and Airflow.
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions.
Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world.
For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way.
At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
