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Curiosity wanted. Innovation required.
The Role
Develops and executes category marketing and messaging strategies across in-store and online channels. Partners with merchandising, marketing, pricing, vendors, and operations to identify growth opportunities, support product launches, coordinate promotional plans, maintain category libraries and calendars, and ensure consistent customer-facing messaging. Analyzes category performance and customer insights to create actionable business recommendations and reports results against objectives.
Summary Generated by Built In
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Associate Marketer of Category Marketing will work with Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.
What You Will Do
Minimum Qualifications
Preferred Skills/Experience
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
Your Impact
The Associate Marketer of Category Marketing will work with Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.
What You Will Do
- Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.
- Partner with Category Manager to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.
- Lead the development of the category library and serves as the integrator across marketing and broader organization.
- Partner with cross-functional teams to ID product launches, product growth opportunities and priority items lists for Homeowner and Pro.
- Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
- Ensure clear, concise and consistent messaging across all customer touch points.
- Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.
- Speak to vendor and Lowe's Media Network (LMN) plans and ensures that this work is represented in calendars and the category library.
Minimum Qualifications
- Bachelor's degree Marketing, Digital, E-Commerce or relevant field or equivalent years of experience in lieu of education requirement, if applicable or equivalent experience
- 5 Years Marketing experience
- 1 Year Running a P&L or working alongside P&L owners
- 1 Year Leadership experience, preferably in Agile cross-functional teams
- 1 Year Working cross-functionally
Preferred Skills/Experience
- Experience leading customer marketing at a retailer
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe's is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com .
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Skills Required
- Bachelor's degree in Marketing, Digital, E-Commerce, or a relevant field, or equivalent experience
- 5 years of marketing experience
- 1 year running a P&L or working alongside P&L owners
- 1 year of leadership experience, preferably in Agile cross-functional teams
- 1 year working cross-functionally
- Experience leading customer marketing at a retailer
Lowe’s Compensation & Benefits Highlights
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Retirement Support — A 401(k) with a company match up to 4.25% when contributing 6% and eligibility beginning as early as the first of the month after 30 days is highlighted, with access extended to regular full‑time and part‑time associates. This structure positions retirement savings as a clear strength in the total rewards mix.
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Parental & Family Support — Paid family benefits include up to 10 weeks paid maternity leave and four weeks paid parental leave for eligible full‑time associates, plus adoption assistance and expanded family‑forming support. Recent updates add fertility partner services, doula/surrogacy reimbursement, and related resources.
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Inclusive Benefits Coverage — Health coverage is offered to regular full‑time and part‑time associates, spanning medical, dental, vision, and mental‑health/EAP resources. Deductibles on full‑time plans were lowered in 2024 and additional supports (e.g., family‑forming, menopause) were added, indicating broad and evolving access.
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The Company
What We Do
It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger, which is why our leaders build cultures of recognition and inclusion. You are heard, and your curiosities are celebrated and championed here.
Why Work With Us
We have built a space where the curious can move freely. Up in title, up in skills, to the side with teams, or back to try something completely new. We help you find your path — because when you win, we all win.
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Lowe’s Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2 days a week
