Senior Associate / Associate Marketing Manager

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

This is a strong growth position with 2K Asia, publisher of AAA Blockbuster PC/Console franchises such as Borderlands, Civilization, and NBA 2K. The role will be given a chance to promote AAA titles of 2K to Japan through building and operating 2K's social media channels to expand 2K’s brand reach and supporting the team members in other areas of marketing across the 2K portfolio.

This role is ideal for someone with a deep understanding of Japan’s gaming landscape, who stays current with local marketing trends and has hands-on experience in community engagement, social media, influencer marketing, or a combination of these areas.

Social Media & Community Operation 

• Plan and manage 2K Japan’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
• Create an integrated monthly plan with KPIs and actionable steps to meet annual goals
• Work with an agency to execute a resource-efficient strategy including content updates, planning, events, and amplification.
• Align community initiatives with brand strategy through cross-functional collaboration.

Data-Driven Analysis & Insights

• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
• Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.

Social Listening & Sentiment Analysis

• Monitor discussions across gaming forums, social media, and other digital platforms.
• Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations. 

Assisting Marketing Execution Support 

• Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape 

Key to success in this role:

• 3 to 8  years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing.
• Exposure in planning and executing against Marketing and Communications strategies to meet company objectives
• Strong analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
• Strong understanding of the Japanese gaming community, social media trends,influencer landscape, and Japanese entertainment subcultures (anime, manga, cosplay, Pixiv, NicoNico, etc.).
• Familiarity with console gaming marketing (PlayStation, Xbox, Nintendo Switch).
• Strong communication and collaboration skills, with experience working across multiple teams.
• Native Japanese, Fluent/Business English (written and spoken)
• An experience in operating social media platforms appreciated 
• Social mavens and community leaders, a plus. 

This role has been updated to reflect changes in our requirements and responsibilities. If you have previously applied and were unsuccessful, we kindly ask that you consider applying again only if your profile now better matches the revised criteria.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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