Purpose of the Role
The Associate Manager, Search & LLM for Personal Care at Unilever plays a critical role in executing and optimizing strategies that drive AI-powered brand discovery. This position supports the evolution of search across traditional, conversational, and generative interfaces, helping ensure Unilever’s PC brands are discoverable in the moments that matter.
Working closely with the Search & LLM Manager, this role focuses on the day-to-day execution of Answer Engine Optimization (AEO) and holistic search initiatives. The Associate Manager will collaborate across brand, media, content, and agency teams to implement strategies, analyze performance, and continuously optimize brand visibility across AI-driven platforms.
This is a high-growth role at the forefront of AI search transformation, offering exposure to cutting-edge technologies including LLMs, AI overviews, and social search ecosystems.
Key Responsibilities
• LLM Tracking, Reporting & Intelligence
o Support tracking and reporting of AEO KPIs such as Share off Voice (SOV), brand sentiment, and citation share.
o Maintain and evolve prompt tracking frameworks, “must-win” queries, and competitive benchmarking analyses
o Conduct ongoing performance analysis and identify optimization opportunities
• Brand.com Content (Owned Ecosystem Optimization)
o Support development of search-optimized content strategies for brand websites, focusing on answer-first formats (FAQs, expert content, educational pages)
o Partner with content, UX, brand teams, R&D, Legal, and Consumer Insights to optimize blog like content, PDPs, and campaign landing pages for AI-driven discoverability
• Authority Building & Backlink Strategy
o Partner with PR, content, and agency teams to identify opportunities for high-quality backlinks and third-party coverage
o Contribute to development of content and partnerships that strengthen brand presence in sources leveraged by LLMs
• Social Search (Platform Discoverability)
o Support optimization of content for discoverability across social platforms including TikTok, YouTube, and Reddit
o Partner with social, influencer, and agency teams to integrate search insights into content creation and distribution
o Help ensure alignment between social content and broader AEO and search strategies
• Retail.com Content (Commerce & Conversion Surfaces)
o Partner with retail teams, eCommerce, and brand teams to track and optimize existing PDP content for emerging onsite LLM surfaces like Alexa+ and Sparky
o Educate retail teams on best in class practices in agentic commerce
• SEM (Paid Search)
o Support execution and optimization of existing paid search campaigns (text, visual Demand Gen and Msan, Pmax), working with brand and agency partners to create approved text and visual copy.
o Monitor campaign performance, analyze key metrics (e.g., ROI, conversion, incremental growth), and surface actionable recommendations
o Pioneer new ad formats (LLM Ads), ensuring scale, efficiency, and brand safety/trust guidelines.
Success Measures
• Holistic search strategy implemented across traditional search, AEO, and LLM, optimizing for zero-click experiences.
• Unilever PC brands consistently achieve disproportionate Share of Model (SOM) in relevant LLM outputs across major AI platforms.
• Full utilization of AEO performance frameworks, including education, content creation, strategy, and technical optimization.
• Strong authority building and backlink profile, with accurate representation in third-party content shaping AI responses.
• Delivery of high-performing, answer-first content formats optimized for AI discoverability.
Key Skills & Experience
• BA/BS in Marketing, Digital Media, Communications, or related field
• 3–5+ years of experience in digital marketing, search (SEO/SEM), content strategy, or analytics
• Analytical mindset with experience working with performance data and dashboards
• Curiosity and passion for emerging technologies, particularly AI and generative search
• Experience with LLM tools, prompt testing, or AI-driven search platforms (e.g., ChatGPT, Gemini, Copilot)
• Familiarity with content optimization principles including E-E-A-T and structured data
• Exposure to social search strategies and platform-specific optimization
• Experience working with cross-functional teams and agency partners within a large, matrixed organization and global brand environment
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Skills Required
- BA/BS in Marketing, Digital Media, Communications, or related field
- 3-5+ years experience in digital marketing, search (SEO/SEM), content strategy, or analytics
- Experience with SEO and SEM, including paid search campaign execution
- Analytical mindset with experience working with performance data and dashboards
- Experience with LLM tools, prompt testing, or AI-driven search platforms (e.g., ChatGPT, Gemini, Copilot)
- Familiarity with content optimization principles including E-E-A-T and structured data
- Experience working with cross-functional teams and agency partners in a large, matrixed organization
- Exposure to social search strategies and platform-specific optimization (TikTok, YouTube, Reddit)
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
