The Role
Develop and execute public relations and corporate communications strategies, lead media relations and outreach, manage crisis and reputation communications, create press and executive materials, coordinate integrated campaigns and events, monitor coverage and trends, produce PR analytics, support new business pitches, and mentor junior team members.
Summary Generated by Built In
The role is responsible for developing and executing strategic public relations initiatives that strengthen brand reputation, enhance media visibility, and support business objectives across clients. The incumbent will lead media relations, corporate communications, reputation management, crisis communications, and integrated PR campaigns while collaborating with internal and external stakeholders. The role focuses on building strong relationships with media, influencers, and industry partners to deliver impactful communication strategies that enhance brand credibility and engagement.
Job Description:
Key responsibilities:
- Develop and execute strategic public relations and communication plans aligned with client business objectives.
- Build and maintain strong relationships with journalists, editors, media houses, influencers, and industry stakeholders.
- Lead proactive media outreach to secure high-quality earned media coverage across print, digital, television, radio, and online platforms.
- Draft and review press releases, media pitches, speeches, articles, thought leadership content, Q&As, briefing documents, and other communication materials.
- Manage media interactions, interviews, press conferences, product launches, and corporate events.
- Monitor media coverage, industry trends, and competitor activities to identify communication opportunities and potential risks.
- Develop and execute crisis communication strategies, issues management plans, and reputation management initiatives.
- Collaborate with Creative, Digital, Social Media, Content, and Client Servicing teams to deliver integrated communication campaigns.
- Prepare campaign reports, media analysis, share of voice reports, and PR measurement dashboards with actionable insights.
- Support new business pitches by developing communication strategies, PR proposals, and media engagement plans.
- Ensure adherence to brand guidelines, communication standards, legal requirements, and organizational policies.
- Mentor junior team members, provide strategic guidance, and contribute to capability building within the PR function.
Experience & Qualifications
- 3 to 5 years of relevant experience in Public Relations, Corporate Communications, Media Relations, Reputation Management, or Strategic Communications, preferably within a PR agency, communications consultancy, or corporate communications function.
- Bachelor's degree in mass communication, Journalism, Public Relations, Marketing, English, Business Administration, or a related field. A postgraduate qualification in Communications or an MBA is an added advantage.
- Proven experience in developing and executing integrated PR campaigns for corporate, consumer, lifestyle, technology, or B2B brands.
- Strong network and working relationships with journalists, editors, media houses, and digital publications.
- Excellent writing, editing, storytelling, and verbal communication skills with experience creating press releases, media kits, opinion pieces, and executive communications.
- Experience in media monitoring, campaign measurement, crisis communications, and reputation management.
Location:
BangaloreBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
PermanentSkills Required
- 3 to 5 years of relevant experience in public relations, corporate communications, media relations, reputation management, or strategic communications
- Bachelor's degree in mass communication, journalism, public relations, marketing, English, business administration, or a related field
- Experience developing and executing integrated PR campaigns
- Strong working relationships with journalists, editors, media houses, and digital publications
- Excellent writing, editing, storytelling, and verbal communication skills
- Experience creating press releases, media kits, opinion pieces, and executive communications
- Experience in media monitoring, campaign measurement, crisis communications, and reputation management
- Postgraduate qualification in communications or an MBA
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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