Associate Manager, Product Marketing - Podcast Business

Spotify’s Podcast Creator Marketing team sits at the intersection of product, storytelling, and creator growth. We focus on helping podcast creators build audiences, grow their businesses, and succeed on Spotify. Working closely with partners across R&D, Marketing, and the broader business, we shape how creators understand and experience Spotify’s tools and opportunities. This is a high-impact team driving one of Spotify’s fastest-growing creator ecosystems.

We are looking for a Product Marketer to own product marketing for our foundational video and podcast creator capabilities. In this role you will lead the GTM strategy for new creator products and initiatives, influence product strategy in close collaboration with the R&D teams to enable our creators to grow their audience and make a living off of their art. Finally, you will collaborate with our marketing teams to educate and launch new products to creators.

What You'll Do

• Lead go-to-market strategies for new creator products and capabilities, from early concept through launch
• Shape product positioning, messaging, and narratives that resonate with creators and reflect real need
• Partner closely with R&D teams to influence product strategy and ensure strong market fit
• Collaborate with global marketing teams to plan and execute launches that educate and inspire creators
• Define success metrics and track adoption, using insights to continuously improve performance
• Identify new opportunities through market analysis, competitive benchmarking, and creator feedback
• Work cross-functionally with research, insights, and product teams to inform roadmap decisions and marketing strategy

Who You Are

You have 5+ years of experience in product marketing or marketing within a tech environment
You have led large-scale initiatives and know how to balance user needs with business outcomes
You care about creators and have a strong understanding of the podcast, video, or platform ecosystem
You are experienced in developing product positioning and leading go-to-market strategies
You collaborate effectively with product, engineering, and data partners to drive impact
You communicate clearly and influence stakeholders across different levels and functions
You stay organized and adaptable while managing multiple priorities in a fast-moving, global environment

Where You'll Be

• This role is based in New York, New York.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
• We ask that you come in 1-2 times per week.