Associate Manager, Product Marketing – NBA 2K

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

Reporting to the Manager, Global Product Marketing - and supporting the full Global Brand and Product Marketing team - the Associate Manager will support the planning and execution of the NBA 2K Product Marketing strategy. 

This role is primarily responsible for executing the content plans to motivate players to engage with NBA 2K. This includes creating and delivering content against key moments in the player’s journey by leveraging behavioral and transactional data as well as automation tools to deliver highly personalized messages and content, at scale. 

The Associate Manager will be part of a team that drives marketing innovation and product marketing strategy. We value our NBA 2K players and want to provide them with as much personal, relevant, and timely content as possible.

This role requires a deep understanding of NBA 2K game modes, mechanics and events, with a heavy focus on MyTEAM. We need a doer who can operate at a tactical level, having the mastery of the game to get the job accomplished effectively and efficiently. Building relationships both within and across teams is critical, taking cues and learnings from direct line manager, Manager, Product Marketing. 

What You’ll Do

• Manage, curate and execute content for MyTEAM social channel (X) and Instagram including planning, posting and interacting on the channel along with looking for new opportunities to grow presence on other platforms.
• Collaborate with various teams within the 2K publishing organization to communicate, organize, and share content plans promptly
• Work with marketing channel leads to ensure creative requirements are met for the on-time launch of marketing activations
• Assist in managing Product Marketing content delivery operations including in-game content campaigns and associated creative assets across channels such as Push Notifications, In-Game, CRM, and Social
• Develop marketing briefs to guide content creation for owned, paid, and earned marketing channels while working with Creative Producers to guide campaign success.
• Review, provide feedback, and approve creative materials supporting campaigns to enhance engagement across key game modes
• Maintain and update the content marketing calendar, ensuring cross-functional teams are informed about upcoming campaigns
• Work with external agencies to project manage the localization and purchase orders for owned channel content, while providing updates and delivery to internal teams.
• Partner with international teams to ensure alignment with global plans

What Will Make You A Great Fit

• 2+ years of video game marketing experience preferred
• Experience and knowledge with NBA 2K and the various modes - interest in MyTEAM is essential
• NBA fan with considerable knowledge on current and NBA history
• Experience working with social platforms - understands turnaround speeds, approval processes and community engagement needs
• Passion for innovative content creation, with efficient planning and delivery
• Experience in CRM, engagement/lifecycle marketing, or related technologies and web
• Detail-oriented with an eye for optimizing processes and workflows
• Organized, deadline and detail oriented mentality is key to success
• Able to effectively communicate information via cross-platform communication tools
• Comfort with project management software, like Asana or Jira is a plus

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $75,500 and $111,740 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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