Associate Manager, Product Marketing (Insurance)

The Associate Manager, Product Marketing will be responsible for the development, creative execution and implementation of marketing product collateral and communications for Guardian’s individual Life and Disability products. Key stakeholders include Marketing, Communications, Compliance, Legal, and Distribution.  

This position reports to the Head of Disability Marketing, Individual Markets and will be part of a dynamic team of product marketers. You will be working in a fast-paced environment where creativity and organization go hand-in-hand to deliver an exceptional marketing experience to our consumers and partners.

You will

The individual will work in collaboration with the Marketing, Communications, Product Development, and Distribution teams to meet the objectives of the business through the development of core marketing collateral. This includes social & email marketing, presentations, printed collateral, campaigns, and digital content for Individual Markets. The individual will need to stay abreast of marketing and consumer engagement trends, product development, and the competitive environment to bring fresh ideas and perspectives. Some responsibilities will include:

• Evaluate, revise, and develop materials for both life and disability lines of business
• Create product content stories for consumers and advisors
• Develop digital assets (email, social, etc.) for our consumers and field force
• Collaborate and communicate effectively with partners to deliver content and communications
• Ensure compliance review and approval of content is achieved
• Multi-task, listen and activate on plan
• Collaborate, support and activate with team on annual and ad hoc campaigns
• Manage multiple projects with multiple deliverables simultaneously
• Work effectively and respectfully with associate in marketing and across the Enterprise
• Assist colleagues and adapt to changing needs

You have

• Bachelor's degree in Marketing, Communications, Advertising or related area preferred or equivalent work experience
• Demonstrated knowledge of marketing best practices
• Proven creative writing ability
• Familiarity with social media and other digital marketing approaches
• Familiarity with traditional print
• Attention to detail that ensures overall success (accurate referencing, leveraging tools to ensure appropriate collateral appearance in all mediums, proofreading, etc.)
• Ability to embrace changing business priorities and environments.
• Passion for ongoing improvement of your marketing and professional skills

Success Measures

• Ensure items are updated or created ahead of deadlines
• Create collaborative relationships across Guardian
• Track KPIs relating to campaigns and materials

Location
This is a hybrid role with 3 days in a Guardian office, preferably New York, NY.

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.