Job Description
This role will join a team of marketers responsible for delivering and completing marketing campaigns within our market, driving traffic and conversion for our LEGO® branded stores, LEGO.com, and retail partners. We deliver the ultimate brand experience for consumers through media channels, in person at events and in-store. In addition, we partner with the Brand Teams across the rest of the Americas region and LEGO Group, to harness local activity and ensure strong collaboration across the business.
Core Responsibilities
Develop and handle strategic PR programs, brand events, PR programs, and partnerships for Canada, working closely with Brand Managers
Complete brand activations on-site across the country, while crafting an outstanding brand experience for kids and families
Lead the management of content creators and social influencers for LEGO Canada
Balance traditional and digital media channels, creating new PR opportunities locally
Guide the Canadian Brand partners through brand relations and PR initiatives
Directly manage external relationships including PR agency, event agency, licensee partners
Support the execution of owned, earned, shared and paid (OESP) channels, acting as a key point of contact for marketing transformation
Do your part in our team succeeding
Leading the CA BU through PR channels and working with Brand & Trade teams to identify experiential opportunities to bring the plans to life. Develop strategy to Identify impactful partnerships to help achieve the goals of the Canadian business unit.
Do you have what it takes?
Equivalent work experience. Proven experience 6-8+ years in consumer product PR and/or events marketing or related
Consistent track record in marketing development and activation to drive demand, with examples provided. Experience/track record briefing and evaluating creative solutions
Agency experience and/or agency leadership skills. Highly detailed oriented with the ambition to create world-class activations.
Exhibits outstanding eye for business, negotiation skills, team orientation, leadership, strong communication skills and analytical capabilities
Experienced in planning, with strong organizational and execution abilities. Self-motivated, with an ability to collaborate, while growing in a team setting
Excellent teammate: Able to work independently, collaboratively and cross-functionally in a fast-paced environment
Relocation
There is no relocation budget for this role.
Hybrid working model
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Top Skills
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
