Be Part of What's Next
Help shape how millions of consumers discover and engage with iconic media brands. As an Associate Manager, Performance Marketing, you'll play a key role in driving customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines' consumer portfolio.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world's largest lifestyle publishers, with a portfolio of 30 brands that reach audiences across print, digital, social, video, events, and commerce. Our brands inspire, entertain, and inform millions of consumers every day while creating innovative opportunities for advertisers and partners. We foster a collaborative, inclusive culture where creativity, curiosity, and innovation thrive.
Key Responsibilities (What You Are Doing)
- Develop and execute paid acquisition strategies that drive memberships, email acquisition, direct product sales, and brand licensing initiatives across Hearst Magazines' consumer portfolio.
- Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, ensuring campaigns align with business objectives.
- Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to maximize acquisition efficiency and return on investment.
- Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify top-performing content.
- Design and execute creative testing plans to improve messaging, audience targeting, and campaign performance through ongoing experimentation.
- Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable optimization recommendations.
- Leverage AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness.
- Collaborate closely with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams to execute integrated customer acquisition strategies.
Qualifications (What We're Looking For)
- 1+ years of experience managing paid media campaigns for a consumer business.
- Hands-on experience with Meta, Google, and other paid acquisition platforms.
- Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS.
- Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
- Excellent communication and cross-functional collaboration skills.
- Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities.
- Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
- Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.
- This role is based in New York, NY and follows a hybrid schedule of four days per week in the office.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is $66,300–$70,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Skills Required
- 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area
- Hands-on experience executing and optimizing paid media campaigns, with understanding of key performance metrics and acquisition economics
- Strong analytical skills and comfort working with campaign data to identify trends, diagnose performance, and recommend next steps
- Excellent attention to detail and ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously
- Strong communication and collaboration skills, including translating data into clear, actionable insights
- Curious, test-and-learn mindset and enthusiasm for improving marketing performance
- Experience with consumer subscription, membership, e-commerce, email acquisition, or other direct-to-consumer businesses
- Ability to work in the New York City office four days per week
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
