Associate Manager, Onboarding & Early Life

What you bring

Triangle Rewards is at the heart of our business, providing the connective tissue between our customers and our banners, and playing a key role in driving our growth strategy. We are focused on evolving a program that continues to attract, engage and retain high-quality members, and delivers relevant and personal customer experiences that allow us to deepen our emotional connection with Canadians.

The Triangle Program and Lifecycle Management team drives the success and growth of the Triangle Loyalty Program across all CT Banners. The team champions Triangle across the Enterprise ensuring awareness, sign-up, onboarding/adoption, re-engagement, retention and friction response are effectively managed. The goal of the team is to create differentiation from competitors by delivering meaningful customer experiences and maximizing value for our customers.

As the Associate Manager, Onboarding & Early Life, you will be part of the Triangle Awareness & Acquisition Team, reporting to the Manager, Triangle Awareness & Acquisition.

You will be responsible for developing marketing strategies and plans to onboard our newly registered Triangle customers to the Triangle Loyalty Program in a personal, authentic and meaningful way, to help deepen our relationship with them and drive engagement with our Loyalty Program. The work will span across many teams and marketing channels and will require creative and strategic thinking to deliver an omnichannel onboarding experience.

• Degree in business, marketing or related field.

• 3-5 years of previous work experience in a relevant field.

• Analytical thinking and data-driven decision making: You can understand and analyze results from an A/B test and present it into actionable insights to inform a broader strategic plan.

• Customer-centric strategy: You have experience developing strategies and plans to achieve business objectives through multi-channel marketing, A/B testing, digital product improvements.

• Collaboration: You have a proven track record of working with many teams and stakeholders to plan and execute marketing campaigns across multiple channels (e.g. email, website, app, etc.).

• Interpersonal and communication: You’re comfortable presenting plans, findings and next steps in a succinct and digestible manner to key stakeholders. Storytelling is one of your superpowers.

• Influence: You’ve been able to effectively work with and influence cross-functional partners across the business.

• Project management: You’ve demonstrated solid project management skills with the ability to lead multiple projects at once with varying levels of importance.

• Technical: You’re very comfortable with PowerPoint, Excel and Google Analytics and familiar with Quantum Metric and Salesforce. SQL for pulling simple data queries is a bonus.

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.