Associate Manager Media & Digital

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Marketing Team purpose is to connect our brands and products with our audience: kids, kidults, parents, gifters. Category and Digital team work closely together to drive a profitable growth by expanding our market share across categories, driving demand creation excellence in a consumer-centric and digital- first approach, supporting franchise management activation.

Job Description

The Opportunity: 

We have an existing opportunity for an Associate Manager Digital & Media to join our PEM Media Team in Athens reporting to the PEM Media & Digital Marketing Lead. You will be responsible for driving the digital marketing agenda and activations to deliver maximum ROI. The position includes management responsibilities with Mattel & agencies teams.

What Your Impact Will Be: 

Job Objectives:

• Lead Media Plans
• Drive Digital Media Roadmap
• Lead Digital Media Planning and Buying
• Drıve Join Media Plans with key retailers
• Team Leader: Actively develop team members

Key Result Area:

• Have a holistic approach to the entire media landscape
• Translate insights into strategies and actions
• Identify missing insights and trends and implement solutions to be a more “consumer-centric, insights-focused team”
• Actively work towards promoting best practice and efficiency gains in everything the team does

Key responsibilities

• Work with media agencies to maximize investments
• Partner with different agencies on media buying
• Work with brand teams to ensure efficiency in the plans
• Continuously track and evaluate the performance of your efforts, and if necessary, adapt your strategy for the future
• Drive test learn agenda
• Budget management and coordination
• Be externally focused: Assist to internal or external digital workshop
• Actively work towards promoting best practice and efficiency gains in everything the team does.
• Coordinate and collaborate with Category team and Regional Digital team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
• Brand Audience strategy: collaborating with the Brand teams to understand Brand/Category specific needs when it comes to precision targeting, and to identify the data-enabled strategy for reaching our target consumers, optimize brand media plans, circulate best practices. Strategically dissect and question briefs, and briefs answers
• Social Media: Oversee Social media: Monthly media plan alignment, local agency yearly SOW, track & analyze media performance.
• YouTube: understand Google dynamics, track and recommend YouTube strategy for own channels and media investment together with the media agency.
• Lead Search media modelling
• Oversee reporting and optimization of campaigns
• Digital Agencies lead: Review, coordinate, align digital media plans with Category team and secure flawless coordination and execution with digital agencies (UM, Adlook…)
• Keep up on trends in digital media
• Leading Privacy pillar: being the Privacy and GDPR guardian: Work with internal legal team and agencies to make sure our plans are COPPA /GDPR compliant
• Work on media recommendation on JBPs in collaboration with the KAM/Brand teams
• Support implementation of ecommerce visibility, drive qualitative traffic, increase conversion, maximize retailers capabilities & ROAS.

Internal working relationships: Marketing, Trade Marketing, Sales Managers, Regional Media Teams, Finance

External working relationships: Media Agencies, customers’ advertising companies, customers’ marketing department

Qualifications

What We’re Looking For: 

• Courageous Leader with media experience and with ability and confidence to learn and apply new skills
• True interest for digital media with understanding of performance marketing and enthusiasm for learning about new media markets and channels.
• Bachelor's degree in digital marketing
• Minimum 7 years’ experience in Digital / Media agencies
• Experience in e-retail will be considered a plus
• Commercially minded, Results driven, pragmatic and decisive mindset, winning mentality, and a strong will to succeed • Strong attention to detail with a desire to improve processes and drive team efficiency
• Proactive problem solver/solution-driven with a creative and highly analytical mind-set, able to read and interpret data and make proactive recommendations based on given insight
• Proven ability to navigate in a complex environment, Able to understand, Manage & reduce complexity
• Able to manage multiple deliverables & take decisions, whilst nurturing the development of team members
• Ability to work independently and make important decisions
• Ability to multitask effectively in a fast-paced environment
• Excellent interpersonal & collaboration skills. You will be trusted to navigate a Matrix organization, influence people and build strong relationships internally/externally to drive action.
• MS Office and social media knowledge
• Fluency in English and Greek.

Additional Information

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.