Associate Manager, Marketing

Posted 7 Hours Ago
Be an Early Applicant
Toronto, ON, CAN
In-Office
57K-86K Annually
Senior level
Food
The Role
Supports product marketing strategy and commercialization for new and existing baked-goods product lines. Responsibilities include target-market analysis, product specifications, costing, sales and category reporting, sensory testing, plant trials, packaging and label development, marketing materials, customer portals, purchase orders, and product-line rationalization. Collaborates with marketing, sales, production, suppliers, agencies, and customers while maintaining product quality and meeting deadlines.
Summary Generated by Built In

Give & Go Prepared Foods Corp. is a proud member of the Mondelēz family. We are a leading and growing North American manufacturer of baked goods for over 30 years. If you're looking for a company that will provide you with opportunities for career growth and development, while working with an energetic team with deeply ingrained values of respect, direct and open communication, quality and accountability, we’d love to have you join our team. Our Consumer Brands: two-bite® brand, include two bite-brownies®, Kimberley's Bakeshoppe™, Mason St. Bakehouse™ and The Worthy Crumb Pastry Co™

Job Overview: 

Responsible for providing general assistance to the Product Manager with the tactical execution of corporate and marketing plans, strategies, and projects. The role will assist in the improvement of an existing products marketing campaigns or developing new products fit for the company.

Key Responsibilities: 

  • Support and execute on key strategies to develop and commercialize new product lines.
  • Help in identifying the target audience of a product and check the efficiency of the implemented product development and marketing strategies
  • Creation of product specifications for new products and providing an analysis of sales and category reports
  • Participation in new product sensory tastings and part of the plant trial team and first production runs where require.
  • Management and analysis of new products costing
  • Development of marketing materials for internal & external reference e.g. brochures, sell sheets, product photography, launch presentations, product manuals
  • Creation and review of packaging, label design/copy and artworks
  • Support key tasks involved in the management of product lines. Support marketing, sales and production; around key decisions, and ensuring that the quality and strengths of the product are not compromised
  • Maintenance of existing product lines
  • Support review and rationalization of product lines
  • US and Canadian ECC NET Maintenance for specified customers (1WS and GS1)
  • Manages customer specific portals
  • Conducts purchase order submissions and record keeping
  • Creation and analysis of sales and category reports and assist in the updating of internal project status reports

The Recipe for Success: 

  • Completion of a college diploma in Marketing, Business, or a related field
  • Minimum 5 years’ experience in a Product Marketing role
  • Requires experience creating marketing and selling materials (brochures, sell sheets, website and social media content, presentations)
  • Strong working knowledge of Word, Excel, PowerPoint and Outlook
  • Ability to multi-task, prioritize and problem solve
  • Solid understanding of urgency in responding to internal (other departments) and external (suppliers, agencies, customers) partners
  • Strong interpersonal skills with clear communications (verbal and written)
  • Excellent organizational skills in order to meet tight deadlines
  • A self-starter with the ability to identify projects, solutions
  • Ability to work independently and in a team environment

What we can offer: 

  • It’s an exciting time to be part of the Give & Go team as we are growing rapidly and want you to become a part our growth and extraordinarily bright future.
  • As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something. 
  • Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.

 

 

Interested and qualified candidates are invited to apply directly. Give and Go is committed to providing equal employment opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require an accommodation to participate in the recruitment process, please contact us at [email protected], citing "AODA" in the subject line, along with your request and contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted. 

 
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Skills Required

  • College diploma in Marketing, Business, or a related field
  • Minimum 5 years of experience in a Product Marketing role
  • Experience creating marketing and selling materials, including brochures, sell sheets, website and social media content, and presentations
  • Strong working knowledge of Word, Excel, PowerPoint, and Outlook
  • Ability to multitask, prioritize, and problem solve
  • Strong interpersonal skills with clear verbal and written communication
  • Excellent organizational skills and ability to meet tight deadlines
  • Ability to work independently and in a team environment
  • Self-starter with the ability to identify projects and solutions
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The Company
HQ: Etobicoke
2,174 Employees
Year Founded: 1989

What We Do

Give & Go Prepared Foods Corp. is a North American manufacturer of fully finished sweet baked goods and a leader in portion-controlled mini treats for retailers’ in-store bakeries. Its products include brownies, cupcakes, pastries and muffins, and serve celebration, breakfast, everyday-treat and better-for-you snacking occasions. The company sells products under brands including two-bite® and Create-A-Treat® and is part of the Mondelēz family.

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