Be Part of What’s Next
We are seeking a creative and analytical Associate Manager, Growth Marketing to join our team. This role is ideal for someone with an interest in performance marketing, digital media, and data-driven decision making who is eager to grow their skills in a fast-paced environment.
The Associate Manager will support the planning, execution, and optimization of marketing campaigns that drive subscription, lead generation, & commerce growth across multiple Hearst brands, including Runner’s World, Women’s Health, and Men’s Health. This includes supporting paid media campaigns, testing acquisition strategies, analyzing performance and partnering cross-functionally to identify opportunities to grow audiences and revenue.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the world’s largest lifestyle media companies, with a portfolio of 30 brands that inspire, inform, and entertain audiences across print, digital, social, video, and commerce. Our trusted brands connect with millions of consumers through compelling storytelling, innovative experiences, and industry-leading content. Join a collaborative team where creativity, curiosity, and innovation come together to shape the future of media.
Key Responsibilities (What You Are Doing)
- Support the planning and execution of growth marketing initiatives aligned with brand and business objectives.
- Execute and optimize multi-channel marketing campaigns, including paid media, to drive subscription, email acquisition, and ecommerce growth.
- Coordinate creative development and testing with Editorial and Creative teams to improve campaign performance and audience engagement.
- Monitor campaign performance and recommend optimizations to improve CPA, CPC, and other key acquisition metrics.
- Develop reports and analyze campaign data to uncover trends, insights, and opportunities for continuous improvement.
- Support go-to-market planning for key business initiatives through audience strategy, channel planning, and testing recommendations.
- Collaborate with cross-functional partners across Editorial, Membership, Design, and Analytics to execute marketing initiatives and achieve business goals.
- Explore and leverage AI-powered tools to enhance campaign planning, creative testing, reporting, and marketing workflows while identifying new opportunities to scale growth.
Qualifications (What We’re Looking For)
- 1+ years of experience in growth marketing, digital marketing, paid media, or a related field.
- Basic understanding of paid media and customer acquisition across platforms such as Meta and Google.
- Ability to interpret performance data and use insights to optimize marketing campaigns.
- Strong written and verbal communication skills with exceptional attention to detail.
- Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Collaborative mindset with the ability to build strong cross-functional partnerships.
- Curious, proactive, and eager to learn new marketing strategies, technologies, and AI-powered tools.
- Bachelor’s degree or equivalent practical experience in marketing, communications, business, or a related field.
- This role is based in New York and follows a hybrid work schedule.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is $66,300–$70,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst is an equal opportunity employer. We are committed to fostering a diverse, equitable, and inclusive workplace where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. We value diverse perspectives and are dedicated to creating an environment where everyone can thrive.
Skills Required
- 1+ years of experience in growth marketing, digital marketing, paid media, or a related field
- Basic understanding of paid media and customer acquisition across platforms such as Meta and Google
- Ability to interpret performance data and use insights to optimize marketing campaigns
- Strong written and verbal communication skills with exceptional attention to detail
- Excellent organizational skills with ability to manage multiple projects in a fast-paced environment
- Collaborative mindset and ability to build cross-functional partnerships
- Curiosity and eagerness to learn new marketing strategies, technologies, and AI-powered tools
- Bachelor's degree or equivalent practical experience in marketing, communications, business, or related field
- Role based in New York and follows a hybrid work schedule
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
