We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ.
You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).
You Will:- Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
- Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
- Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions.
- Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization.
- Conduct A/B and multivariate testing across landing pages and audience segments.
- 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model.
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred.
- Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.).
- Proven ability to analyze data, identify insights, and make strategic decisions.
- Strong project management and cross-functional collaboration skills.
- Excellent written and verbal communication abilities.
- Experience with subscription or membership-based products is highly desirable.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical, Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Learn more about all our US benefits
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Union roleBase Pay Range: $90,000 - $110,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Skills Required
- 5+ years of experience in performance or acquisition marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience
- Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.)
- Strong project management and cross-functional collaboration skills
- Excellent written and verbal communication abilities
- Experience with subscription or membership-based products
What We Do
When you join Dow Jones, you become part of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, and video --including some of the widest-read and most-respected brands, like The Wall Street Journal, Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. Our products inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and prosperity. We enlighten and inspire audiences around the globe with authoritative, differentiated and trusted content.
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