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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
The Global Media Manager will develop and execute a comprehensive paid media strategy, manage budgets, coordinate with cross-functional teams, and lead media testing to drive user acquisition and engagement across various channels.
Summary Generated by Built In
Our Mission
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"
Our Values
One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.
Never Stop Learning
We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.
Embrace Our Differences
We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
Tinder is looking for a Associate Global Media Manager that will help build and implement the paid media strategy globally. We’re looking for an experienced, collaborative paid media marketer who will be responsible for the media strategy and can drive growth across the entire customer journey (e.g. awareness, acquisition, conversion, monetization). This highly cross-functional role will collaborate with brand marketing, the internal media-buying team, analytics, finance, product, and external partners to drive growth and maintain processes for all of Tinder media.
Our ideal candidate will solve strategic marketing problems to drive business results using data and cross-functional insights to make informed decisions and influence the marketing roadmap. This candidate will have deep expertise in implementing a comprehensive paid media strategy, launching new channels with our partners, building programs both domestically and internationally, and building and scaling teams, infrastructure, processes, and analytics.
In this role you will:
- Manage full‑funnel media strategy and planning across always‑on and campaign initiatives (brand, ROI, acquisition), spanning video/CTV, digital, social, audio, and emerging formats
- Own and maintain global media investment and pacing, including annual and quarterly planning, budget trackers, and in‑flight reallocation to hit business, audience, and efficiency goals
- Design and run structured test‑and‑learn roadmaps (creative, audience, channel, format, bidding, measurement) in partnership with Marketing Analytics and regional teams, translating experiment results into clear, repeatable playbooks
- Set and maintain integration standards for media partners, including onboarding requirements, naming conventions, event mapping, and data quality expectations to protect and strengthen Tinder’s marketing data stack
- Serve as day‑to‑day lead for our media agency and key platforms, providing clear briefs, feedback, and priorities; ensure accountability on performance, creative excellence, audience strategy, and innovation across partners.
- Partner closely internal marketing teams to translate brand platforms into media‑first ideas (formats, flighting, context, creator strategy) and to ensure integrated storytelling across paid, owned, and earned channels
- Collaborate with Creative on paid asset strategy and production, providing channel‑specific guidance on formats, specs, hooks, and messaging; influence how concepts are adapted for TikTok, Reels, Shorts, CTV, OOH, and more
- Drive operational excellence in media, including documentation, QA processes, budget governance, and partner scorecards, so the team can scale tests, learnings, and best practices across markets efficiently
What we’re looking for:
- 3+ years of paid media or performance marketing either in-house or for a media agency
- Is creative, curious, and collaborative; you love solving ambiguous problems with cross‑functional partners and aren’t afraid to propose new ways of working
- Communicates in a structured, concise, and insight‑driven way, especially when synthesizing data, framing trade‑offs, and making recommendations
- Thrives in a fast‑paced, highly matrixed environment, with a strong sense of ownership and the ability to prioritize where media can have the biggest impact
- Has a test‑and‑learn mindset, comfortable setting hypotheses, defining success metrics, and calling clear “go/stop/scale” recommendations based on results
- Understands the full marketing funnel; from upper‑funnel brand building and consideration through acquisition, engagement, and monetization; and how media, creative, and product experiences connect across it
- Brings a deep understanding of digital marketing and paid media, especially social/video, mobile app growth, and genz‑focused platforms, and how those levers drive user growth, retention, and revenue
- Is highly organized and detail‑oriented, with experience building and maintaining media budgets, trackers, and documentation that keep large, complex programs on track.
- Is excited to partner across disciplines (Brand, Social, Product Marketing, Analytics, Finance, Legal, PR/Comms, Regional Marketing) and comfortable influencing without direct authority
As a full-time employee, you'll enjoy:
- Flexible Vacation, 10 annual Sick Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#Tinder
Top Skills
Ctv
Digital Marketing
Mobile App Growth
Paid Media
Performance Marketing
Social Media
Video Advertising
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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