Associate Manager, eCommerce

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO brand, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! 

Position: Associate Manager, eCommerce

Department: OXO  

Work Location: New York, NY, Hybrid (work 3 days onsite)

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. 

What you will be doing: 

The Associate Manager, eCommerce position is responsible for maintaining and improving onsite performance expectations and optimization of the overall consumer experience. The position implements and executes digital strategies and tactics that increase overall user engagement, sales, and conversion.

This role manages onsite content & campaign calendars, is a point person for go-to-market strategy and ensures oxo.com maintains best-in-class merchandising strategies. The Associate Manager reports to the Director of eCommerce for OXO and will communicate and collaborate with cross-functional teams including, but not limited to, Brand, Design, Sales, Digital IT, and Supply Chain

• Partner with internal departments to ensure proper online product messaging and creative representation.

• Partner with product teams to ensure DTC maintains healthy product representation as compared to wholesale market; informs on color trends and merchandising standards that support sales initiatives

• Routinely informs internal teams and executives on product category growth insights including customer engagement and other key performance metrics.

• Owner of product catalog management, not limited to page set-up, pricing, and availability.

• Ensure online quality standards are maintained for balanced representation of brand and product.

• Collaborate with internal and external partners on go to market, including but not limited to merchandising strategies, testing, inventory investments, and calendaring.

• Manage digital marketing content calendar including writing and/or delegation of project and creative briefs; inform internal design and production of campaign and evergreen content and coordinate the final execution and implementation.

• Support the development and execution of segmentation and test strategies to ensure web content and digital relevance to distinct customer groups. Identify, test, and implement new opportunities to improve conversion and customer satisfaction online.

• Continuously test into and/or explore new digital opportunities with current and potential partners.

• Projects delivered on time, aligned with brand and development guidelines. 30%

• Develop linking strategies in collaboration with performance marketing to maximize impact on traffic, ROI and revenue for both online and retail partner businesses

• Plan and manage the development of web content and digital marketing campaigns end-to-end, including supporting planning, targeting, set-up, testing, execution, reporting and optimization. Ensure performance marketing team is aligned with brand marketing calendars while keeping an eye out

• For potential issues and/or opportunities.

• Collaborate with and identify product and DTC teams of opportunities for exclusives, limited editions, and pull forwards based off seasonal trends and/or to inform the marketing strategy for full market launch the seasons to follow.

• Drive cross-team processes for effective, on-time delivery of content, promotions, and marketing plans through strong internal relationships and coordinating across departments

• YOY growth and improvements – engagement & experience growth targets to be established on an annual basis.

• Positive engagement, acquisition and retention metrics based on pre-determined targets

• Projects delivered on time, aligned with brand and budget

• Feedback from key cross functional partners           

Skills needed to be successful in this role: 

• Proven experience building and delivering high performing onsite experiences that drive conversion

• Successful track record of interacting and collaborating with other departments on both strategy development and execution.

• Proven ability to meet deadlines and produce high quality work in a fast-paced work environment

Minimum Qualifications: 

• Bachelor’s Degree

• 3+ years’ direct to consumer experience

• Experience in onsite testing, tracking, targeting, product management, site metrics and analysis including A/B, multi-variate testing and customer experience initiatives that drive acquisition and/or conversion

• Project management experience associated with interactive marketing and/or web projects

• Experience with Analytics, commercial platforms and other project management tools

• Experience with catalog management, merchandising best practices, pricing rules, and cross-categorization of products

• Solid experience with MS Office Suite including Excel and PowerPoint

• Authorized to work in the United States on a full-time basis 

In New York, the standard base pay range for this role is $72,000.00 - $90,000.00 annually. This base pay range is specific to New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.