The Role
Manage digital marketing strategy and execution across Google, Meta, LinkedIn and YouTube. Own performance marketing, SEO, website and landing page optimization, lead generation, marketing automation, analytics (GA4, GTM, Looker Studio), budget planning, and stakeholder/agency coordination. Use AI tools for campaign planning, content, and reporting.
Summary Generated by Built In
Position: Associate Manager- Digital Marketing (2–4 years)
Location: India (Remote) – Delhi based candidates will be preferred
Position Type: Full Time
Start Date: 15th July 2025
About Us
Celebrating over fifteen years of innovative and collaborative work, Athena Infonomics has established itself as a data-driven global consultancy that leverages social science research, data science, and technology to provide user-centric, context-specific solutions and advice to decision makers.
Our multidisciplinary and multi-cultural team of 85+ professionals spread across Asia, Africa, US and Europe exemplify extensive experience in designing and applying research methods to co-design and co-produce useful research that is inclusive and relevant.
Our team of data scientists apply agile programming and ICT tools in order to deliver responsive and practical data and digital solutions—making for an innovative, technology-oriented business model that sets us apart in the international development space.
The international business community is taking notice of this unique approach: in 2021 alone, Athena Infonomics was recognized on The Financial Times, Nikkei Asia, and Statista’s High-Growth Companies Asia-Pacific 2021 and 2022 ranking, and was selected as one of The Economic Times and Statista’s 2021, 2022 and 2023 India Growth Champions.
Key Responsibilities
• Digital marketing strategy and campaign planning
• Performance marketing across Google, Meta, LinkedIn, and YouTube
• SEO, GEO, and AEO strategy and optimization
• Website management (WordPress/CMS) and landing page optimization
• Lead generation and conversion optimization
• Marketing analytics and performance reporting (GA4, GTM, Looker Studio)
• Budget planning and campaign optimization
• Email marketing and marketing automation
• Managing multiple campaigns and brands simultaneously
• Agency and cross-functional stakeholder management
AI Proficiency
• Uses AI tools to improve productivity and marketing outcomesFA
• Experience with ChatGPT, Claude, Gemini, Perplexity, or similar tools
• Applies AI to campaign planning, keyword research, content creation, reporting, and automation
• Keeps up with emerging AI tools and trends in digital marketing
Technical Skills
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Tag Manager
• Google Search Console
• SEMrush or Ahrefs
• WordPress or similar CMS
• Looker Studio
• HubSpot or Mailchimp
• Microsoft Excel and PowerPoint
• Basic HTML/CSS (preferred)
Key Skills
• Strategic thinking with strong execution capability
• Data-driven decision making
• Campaign planning, execution, and optimization
• Analytical and problem-solving skills
• Project and stakeholder management
• Excellent communication and collaboration
• High ownership and attention to detail
• Ability to manage multiple priorities across brands
• Curious, proactive, and eager to learn new digital trends and technologies
Additional Requirements
• This position requires successful completion of a reference check and employment verification.
• The successful candidate must not be subject to employment restrictions from a former employer (such as a non-compete) that would prevent the candidate from performing the job responsibilities as described.
• Only candidates who have India work authorization will be considered.
Athena’s Work Culture
At Athena, we function in an outcomes-based work environment with flexible hours and a high level of autonomy. Professional development and thought leadership are key elements of our business model: we support our team members' professional growth through on-the-job training, and we encourage the cultivation of our colleagues’ personal brands through participation in panels, events, publications, and other thought-leadership opportunities. We embrace a transparent, open work environment with meaningful leadership pathways for those with inventive ideas and initiatives.
Athena Infonomics is an Equal Opportunities Employer
Athena Infonomics is an equal opportunity employer with a commitment to diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
AI Proficiency and Responsible Use
Proficiency in the responsible and sophisticated use of AI is a mandatory requirement for all roles, across all levels and functions at Athena Infonomics
Skills Required
- 2-4 years of digital marketing experience
- Right to work in India / India work authorization
- Proficiency with AI tools (ChatGPT, Claude, Gemini, Perplexity) and applying AI to marketing
- Experience with Google Ads
- Experience with Meta Ads Manager
- Experience with LinkedIn Campaign Manager
- Experience with Google Analytics (GA4) and Google Tag Manager
- Experience with Google Search Console
- Experience with SEO tools (SEMrush or Ahrefs)
- Website/CMS management experience (WordPress or similar) and landing page optimization
- Marketing analytics and reporting experience (Looker Studio)
- Experience with email marketing/automation (HubSpot or Mailchimp)
- Strong Microsoft Excel and PowerPoint skills
- Campaign planning, budget management, lead generation and conversion optimization experience
- Agency and cross-functional stakeholder management experience
- Completion of reference check and employment verification
- Must not be subject to employment restrictions (e.g., non-compete) preventing role duties
- Basic HTML/CSS
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The Company
What We Do
Athena Infonomics is a data-driven global consultancy and impact solutions group. The company applies social science research, data analytics, and technology to drive innovation in policy and practice, and to plan, implement, and monitor development interventions to advance global development.
