Associate Manager of Digital Content

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities!

We currently have an opportunity for a Associate Manager of Digital Content at our Corporate Headquarters in Lake Forest, IL.  The role is hybrid Tuesday through Thursday.

As an Associate Manager of Digital Content you will have an opportunity to lead the continuous optimization of digital content across retailer eCommerce sites, brand websites, social media, and emerging AI-powered search experiences. Working closely with Content Analysts, Brand Teams, Creative Production, and agency partners, you will transform performance insights into strategic optimization plans that improve product discoverability, consumer engagement, and conversion.  This role combines analytics, creativity, experimentation, and AI-driven innovation to ensure our content remains accurate, effective, and aligned with evolving consumer behaviors, retailer expectations, and AI search best practices.

You Will Have the Opportunity to Make Great Things Happen!

Digital Content Strategy

• Develop and execute content optimization strategies across retailer product pages, brand websites, and other digital consumer touchpoints.
• Translate insights and recommendations from Content Analysts into prioritized optimization roadmaps that improve engagement, conversion, and content effectiveness.
• Continuously evaluate content performance using analytics, digital shelf metrics, consumer behaviors, search trends, and competitive benchmarks.
• Manage optimization initiatives across multiple brands and retailers, balancing short-term opportunities with long-term content strategy objectives.

Testing & Continuous Improvement

• Lead A/B testing, image effectiveness testing, and other test-and-learn initiatives to identify opportunities for continuous improvement.
• Monitor emerging eCommerce, AI search, and consumer experience trends and translate findings into actionable recommendations.

Brand & Creative Partnership

• Partner with Brand Teams and Creative Production teams to develop and implement optimized content experiences, including imagery, video, copy, enhanced content, and other digital assets.
• Support website content enhancements and optimization initiatives through partnership with internal teams, external agencies, and CMS platforms.

AI & Digital Innovation

• Leverage AI-powered tools and emerging technologies to accelerate content optimization, content creation, workflow efficiency, and performance analysis.
• Own AI search optimization initiatives for assigned brands, working with agency partners to develop strategies that improve authority, accuracy, discoverability, and relevance across AI-powered search platforms.

You Will Love It Here If… 

• You listen, learn, and evolve
• You thrive in a fast-paced environment
• You put safety first, always
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences.

Education/Experience

Required

• BA/BS degree in Marketing, Communications, Media or a related field; or an equivalent combination of education and relevant work experience to successfully perform the essential functions of the position.
• 4+ years of experience in marketing or advertising, working with cross-functional teams.
• 1+ years eCommerce experience required.

Preferred

• CPG experience is a plus.

Knowledge/Skills/Abilities

• Strong project management skills.
• Experience effectively leading content production projects, with a proven record of delivering assets on time and on budget.
• Passion for the evolving digital landscape and an interest in learning new technologies.

Competencies

• Plans and Aligns – Establishes priorities, coordinates resources, and develops effective plans to achieve content optimization objectives.
• Drives Results – Delivers measurable improvements in content effectiveness, engagement, conversion, and digital performance.
• Collaborates – Builds productive partnerships across Brand Teams, Creative Production, Content Analysts, agencies, and other stakeholders.
• Optimizes Work Processes – Identifies opportunities to improve content workflows, testing practices, and optimization processes.
• Customer Focus – Uses consumer behaviors, search trends, and digital experience insights to strengthen content relevance and effectiveness.
• Innovation – Applies emerging technologies, AI-powered capabilities, and experimentation to advance digital content performance.

Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company!

Not a good fit but know someone who is? Please refer them! No unsolicited recruiter or agency inquiries, please. RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.