Associate Manager - Corporate Marketing

Company Description

We are One Sutherland — a global team where everyone is working together to create great breakthrough solutions. Our workforce has thrived in an environment of diversity of thought, experience and background. We celebrate our diversity and embrace it whole-heartedly. Sutherland is an equal opportunity employer. We promote a positive work environment by conducting ourselves professionally and helping each other achieve our goal of One Sutherland Team, Playing to Win.

Sutherland was founded 35 years ago (1986). Since then, we have become a leading global provider of business process and technology management services offering an integrated portfolio of analytics-driven back office and customer-facing solutions that support the entire customer life cycle.

Job Description

The Advisory Program Manager at Sutherland is a strategic position designed to manage and expand relationships with management consultancies. This role focuses on promoting Sutherland’s capabilities, driving innovative collaboration opportunities, and identifying new revenue streams through joint go-to-market initiatives. The incumbent will serve as a key liaison between Sutherland and the consulting community, ensuring effective communication and alignment of strategic goals.

The Associate Manager - Corporate Marketing is responsible for:

• Building and Managing Relationships: Establishing and nurturing strong relationships with assigned management consultants to amplify Sutherland’s market presence and capabilities.
• Strategic Planning and Execution: Partnering with senior management to develop and refine engagement strategies, followed by disciplined execution to achieve business objectives.
• Market Analysis and Insight Generation: Conducting in-depth research to understand and map both internal and external partner ecosystems, identifying key areas for collaboration and growth.
• Collaborative Innovation: Working closely with various Sutherland teams to identify needs, prioritize actions, and explore partnership opportunities that open new revenue streams.
• Expertise in Advisor Procurement: Becoming a knowledgeable resource on advisor procurement methodologies, guiding deal pursuit teams through the process.
• Brand Amplification: Utilizing social media and other communication channels to build and enhance relationships, promoting Sutherland’s successes and innovations within the consulting community.

KEY RESPONSIBILITIES

Develop and Manage Relationships with Management Consultants

• Build and nurture strong relationships with assigned management consultants.
• Ensure effective communication and alignment of goals between Sutherland and consultants.

Strategic Engagement Planning

• Partner with senior management to define and refine a strategic engagement approach.
• Execute engagement strategies to drive Sutherland’s presence and effectiveness in the market.

Conduct In-Depth Market Research

• Perform disciplined research to understand and map both internal and external partner ecosystems.
• Identify key trends, opportunities, and areas for collaboration with management consultancies.

Collaborative Solution Development

• Collaborate with various Sutherland teams to define organizational needs and prioritize actions.
• Develop joint go-to-market strategies with management consultants to explore new revenue streams.

Identify and Leverage Partnership Opportunities

• Explore partnership opportunities that align with Sutherland’s business goals.
• Develop and implement joint initiatives that drive mutual growth and innovation.

Expertise in Advisor Procurement

• Become an expert in advisor procurement methodologies.
• Guide and support deal pursuit teams with knowledge of advisor procurement processes and best practices.

Utilize Social Media and Communication Channels

• Leverage social media to build and maintain relationships with the consulting community.
• Amplify Sutherland’s brand, successes, and innovations through various communication platforms.

Monitor and Report on Engagement Activities

• Track engagement activities, outcomes, and KPIs to assess the effectiveness of strategies.
• Provide regular updates and insights to senior management on engagement progress and areas for improvement.

Drive Business Development and Growth

• Identify and develop new business opportunities through relationships with management consultants.
• Support business development efforts by aligning consultant partnerships with Sutherland’s growth objectives.

Represent Sutherland in Industry Forums

• Act as a spokesperson for Sutherland in industry events, forums, and discussions.
• Enhance Sutherland’s visibility and credibility within the management consulting community.

Qualifications

QUALIFICATIONS AND CRITICAL COMPETENCIES:

Education:

• Bachelor’s degree in Marketing, Business Administration, Finance or a related field.

Experience:

• Proven history of successful team interactions in previous roles.
• Internship, co-op, or summer work experience in a challenging and fast-paced environment.
• Involvement in extracurricular activities or leadership roles during undergraduate studies is preferred.
• Understanding of management consulting practices and business development strategies.
• Familiarity with advisor procurement methodologies and partnership dynamics is a plus.
• Proficient in using social media channels for professional networking and brand amplification.
• Competency in utilizing research tools and methodologies for market analysis.

Competencies:

Business Acumen: Strong understanding of business principles and practices. Ability to align strategic goals with operational activities and outcomes.

Relationship Management: Excellent interpersonal skills for building and maintaining relationships with consultants, advisors, and executives. Proficiency in managing stakeholder expectations and fostering long-term partnerships.

Leadership and Influence: Demonstrated leadership abilities in guiding teams and influencing outcomes. Effective problem-solving skills and sound judgment in decision-making processes.

Strategic Thinking: Strong critical thinking and analytical skills for developing and executing engagement strategies. Ability to anticipate market trends and adapt strategies to leverage new opportunities.

Communication Skills: Exceptional oral and written communication skills for articulating ideas and engaging with various stakeholders. Ability to convey complex concepts in a clear and concise manner.

Innovative Mindset: Creative and forward-thinking approach to identifying new opportunities and solving challenges. Openness to experimenting with new ideas and implementing innovative solutions.

Organizational Skills: Superior time management and organizational abilities to handle multiple priorities and deadlines effectively. Capability to manage detailed and long-term projects while maintaining focus on strategic objectives.

Results-Oriented: Focused on achieving goals and driving business success. Committed to delivering measurable outcomes and continuous improvement.

Social Media Proficiency: Full working knowledge of various social media platforms for professional and business purposes. Ability to use social media effectively for relationship building, brand amplification, and market engagement.

Team Collaboration: Experience in working both individually and as part of a team. Ability to collaborate effectively with internal and external stakeholders to achieve common goals.

Additional Information

All your information will be kept confidential according to EEO guidelines.

EEOC and Veteran Documentation
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At times, government agencies require periodic reports from employers on the sex, ethnicity, handicap, veteran and other protected status of employees. The purpose of this Administrative EEO Record is for statistical analysis only and is used to comply with government record keeping, reporting, and other legal requirements. Periodic reports are made to the government on the following information. The completion of the Administrative EEO record is optional. If you choose to volunteer the requested information, please note that all 
Administrative EEO Records are kept in a Confidential File and are not part of your Application for Employment or Personnel file.
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