Associate Manager, Consumer Insights & Business Analytics

Posted 3 Days Ago
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Racine, WI, USA
In-Office
Senior level
Consumer Web
The Role
Partner with marketing to deliver consumer-first insights using qualitative and quantitative research. Drive brand strategy, innovation ideation, concept testing, packaging/formula evaluation, trends monitoring, and AI-enabled insights adoption to inform communications and product development.
Summary Generated by Built In

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers – such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future – for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.

                                                                                                                       

ABOUT THE ROLE

As the Associate Manager, Consumer Insights & Business Analytics, you will partner with the marketing team implementing brand strategy, developing white space innovations, and executing insightful communications. You will ensure, through both qualitative and quantitative methods, that the marketing team is driving a consumer-first agenda. You will drive the direction of decision-making through a clear understanding of the category landscape, brand positioning (SCJ brands and competitors), the needs and trends driving each category, and the human insights behind successful marketing activations and innovations.

You will report to the Consumer Insights & Business Analytics Director, with key responsibilities to represent the voice of the consumer and build empathy for them across the organization from insights to impact. Work in collaboration with and co-build a learning agenda for strategic initiatives within the Brand and Innovation teams. Support the development and adoption of AI-enabled consumer insights capabilities by partnering with internal teams and external vendors to identify use cases, test tools, improve workflows, and scale best practices across the organization.

Specifically, the North America CIBA Associate Manager will deliver consumer insights to further grow the brand through innovation and brand building initiatives.

KEY RESPONSIBILITIES

Strategy and Branding

  • Embed the understanding of the target audience, consumer attitudes and behaviors and product usage/benefits into the development of brand strategy documents, including Brand Hearts, Architecture, and Audience, in partnership with the NA CIBA Director.

  • Manage the design, execution, analysis, and implication/recommendation communication of insight and analytics projects/initiatives to drive business decisions.

Foundational Consumer Understanding

  • Identify consumer Jobs to Be Done, attitudes and beliefs, consumer segmentation, shopping habits, product usage.

Innovation ideation & development

  • Track category performance & drive diagnostics to identify growth opportunities.

  • Guide the development of new concepts and ideas, using consumer feedback to optimize.

  • Test ideas on a regular cadence in partnership with the marketing and RD&E teams to ensure a robust funnel of ideas is consistently being generated.

Communications Development and Research

  • Support the development of insightful communications that are fueled by consumer needs. Evaluate early-stage ideas and final executions, ensure appropriate optimizations are made before in-market launch. Monitor performance of communications in-market and evaluate competitive communications regularly.

Trends and Competitive Monitoring

  • Update broader internal team on macro trends, category trends, and economic/social trends.

  • Develop formal trends tracking program with the team, using them as input for new products ideas to fuel the innovation funnel.

Packaging (2D/3D) & Formula

  • Support brand, innovation and R&D teams in evaluating new packaging and formula options, including artwork (2D), structures (3D) and formulas.

Evaluate new tools and agencies

  • Evaluate new and faster methodologies in the market research industry.

  • Pilot new methods and with the goal of finding go-to partners for the future business.

REQUIRED EXPERIENCE YOU’LL BRING

  • Bachelor's degree and 5 + years of relevant experience or an advanced degree and 3 years of experience.

  • Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment.

PREFERRED EXPERIENCES AND SKILLS

  • Advanced degree in research.

  • CPG experience.

  • Experience of working in a matrix organization.

  • Leadership of cross-functional teams and in setting strategic direction and innovation plans to solving marketing issues.

  • Ability to synthesize data across multiple sources to build and tell a compelling consumer story with credibility.

  • Comfortable using AI tools in everyday business workflows to improve efficiency, synthesize information, generate ideas, and enhance the quality and speed of insights deliverables.

  • Demonstrate strong Intellectual Curiosity (ex: exploring trends and adjacent category activity to inform brand and product stories).  

  • Ability to define root cause factors from data, experience, and judgement.

  • Comfort with ambiguity and ability to navigate dynamic project scopes and drive for clarity and action.

  • Passion for insights and desire to stay on cutting edge of research methods.

  • Strong critical thinking skills, sound judgment and business acumen.

  • Proven track record of impacting business results.

  • Strong project management leadership skills.

  • Strong organizational and communication skills.

  • Excellent consulting skills and ability to influence effectively.

  • Highly inquisitive with action-orientation mindset.

  • Ability to develop deep collaborative relationships across multiple work groups.

JOB REQUIREMENTS

  • Office work environment: Remote work available once a week following a 90-day onboarding period.

  • This role is eligible for domestic relocation.

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.


Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.

Better Together

At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [email protected]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information. 

Skills Required

  • Bachelor's degree and 5+ years of relevant experience OR advanced degree and 3+ years of experience
  • Legally authorized to work in the United States without the need for sponsorship
  • Design, execute, analyze, and communicate consumer insights research (qualitative and quantitative)
  • Experience identifying consumer segmentation, Jobs-to-Be-Done, shopping habits, and product usage
  • Experience supporting innovation ideation, concept testing, and packaging/formula evaluation
  • Experience synthesizing data across multiple sources to build consumer stories and recommendations
  • Comfortable using AI tools in business workflows to improve insights delivery
  • CPG industry experience
  • Experience working in a matrix organization and leading cross-functional teams
  • Strong project management, communication, consulting, and stakeholder-influence skills

SC Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SC Johnson and has not been reviewed or approved by SC Johnson.

  • Strong & Reliable Incentives Pay is frequently framed as fair or good when bonuses and profit sharing are included, suggesting meaningful upside beyond base salary. The total rewards approach is positioned as benchmarking to market standards and rewarding performance through variable compensation elements.
  • Retirement Support Retirement offerings are repeatedly described as a strength, including 401(k) matching and, in some cases, additional retirement contributions. These programs appear to materially improve perceived total compensation for long-tenure employees and those prioritizing savings benefits.
  • Parental & Family Support Family-oriented benefits stand out, with parental leave, childcare support in certain locations, and recognition for working-parent support programs. This breadth is presented as a distinctive part of the package compared with more narrowly focused benefits offerings.

SC Johnson Insights

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The Company
HQ: Racine, WI
12,652 Employees
Year Founded: 1886

What We Do

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide. We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

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