Associate Manager, Consumer Engagement (Hybrid)

Posted 6 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
71K-71K Annually
Mid level
Digital Media • Marketing Tech
The Role
Manages email newsletter programs from planning through deployment, coordinates calendars and approvals, analyzes campaign performance, and improves audience engagement. Supports website and CMS operations, including access management and troubleshooting, while collaborating on email, web, and social media content. Provides email best practices and quality assurance across marketing teams, organizes projects and deadlines, and uses reader interests and industry trends to strengthen digital programs.
Summary Generated by Built In
Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Job Description

The Random House Publishing Group is a division of Penguin Random House, the world’s largest trade book publisher, dedicated to publishing the best in fiction and nonfiction for readers of all ages and interests. We are committed to fostering a diverse and inclusive workplace and to supporting our authors and their stories. 

We are seeking a highly organized, collaborative Associate Manager to join our Consumer Engagement team, reporting to the divisional Social Media Manager. This role will manage our email newsletter programs, support website operations, and collaborate across the division to help connect readers with our books, authors, and brands. 

The ideal candidate is a strong writer and editor who is both creative and analytical. They are detail-oriented, comfortable managing multiple projects, and interested in finding new ways to reach and engage readers across email, web, and social media. 

The Role: 

  • Project manage email newsletters from start to finish, including content planning, email builds, testing, deployment, and deadlines across multiple programs. 
  • Manage email calendars and coordinate content, assets, and approvals across marketing teams. 
  • Analyze newsletter performance and recommend ways to improve engagement and grow our audiences. 
  • Provide guidance, best practices, and quality assurance for email programs managed by individual imprints and marketing teams. 
  • Serve as the divisional point person for website and CMS questions, including managing user access, troubleshooting issues, and working with corporate teams as needed. 
  • Partner with the divisional Social Media Manager on content planning and opportunities across email, web, and social media. 
  • Look for new ways to improve our email and digital programs based on results, reader interests, and industry trends. 
  • Use project-management tools to keep projects, deadlines, and assets organized and on track. 

Qualifications

  • 3–5 years of related experience in email marketing, digital marketing, or a related field. 
  • Hands-on email marketing experience, including building, testing, deploying, and reporting on campaigns. 
  • Strong copywriting, editing, proofreading, and editorial judgment. 
  • Excellent organizational and project-management skills, with the ability to manage multiple priorities and deadlines. 
  • Strong communication and collaboration skills, with the ability to build relationships across teams. 
  • Comfortable working with performance data and using results to improve future campaigns. 
  • Curious, detail-oriented, self-motivated, and a strong problem solver. 
  • Familiarity with social media and an understanding of how email, web, and social can work together. 
  • Experience with Iterable or a similar email platform, WordPress or another CMS, and Monday.com or a similar project-management tool. 
  • Working knowledge of HTML and proficiency with Excel. 
  • Interest in book publishing and connecting books with readers. 

Additional Information

The Penguin Random House national headquarters is located in New York City. This is a hybrid position that requires occasional in-office attendance for scheduled meetings, typically once or twice per month. Candidates must reside within a commutable distance of our New York City office at 1745 Broadway, including the tri-state area (New Jersey, Connecticut, and Pennsylvania). 

The salary for this position is $70,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.      

Applications for this role will be accepted through October 12 or until the role is filled. We encourage you to apply early, as we review applications on a rolling basis. Please include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

All your information will be kept confidential according to EEO guidelines.

 

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.

You can contact the company’s Data Protection Officer at the above-mentioned postal address. 

Further information on data protection and your rights can be found here.

We value the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

 

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Skills Required

  • 3-5 years of related experience in email marketing, digital marketing, or a related field
  • Hands-on experience building, testing, deploying, and reporting on email marketing campaigns
  • Strong copywriting, editing, proofreading, and editorial judgment
  • Excellent organizational and project-management skills, including managing multiple priorities and deadlines
  • Strong communication and collaboration skills
  • Ability to work with performance data and use results to improve campaigns
  • Familiarity with social media and integrating email, web, and social media
  • Experience with Iterable or a similar email platform
  • Experience with WordPress or another content management system
  • Experience with Monday.com or a similar project-management tool
  • Working knowledge of HTML
  • Proficiency with Excel
  • Interest in book publishing and connecting books with readers
  • Residence within commuting distance of the New York City office, including the tri-state area
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The Company
HQ: Gütersloh
16,426 Employees

What We Do

Bertelsmann is a media, services and education company that operates in about 50 countries around the world. It includes the entertainment group RTL Group, the trade book publisher Penguin Random House, the music company BMG, the service provider Arvato Group, Bertelsmann Marketing Services, the Bertelsmann Education Group and Bertelsmann Investments, an international network of funds. The company has 165,000 employees worldwide and generated revenues of €20.2 billion in the 2022 financial year. Bertelsmann stands for creativity and entrepreneurship. This combination promotes first-class media content and innovative service solutions that inspire customers around the world. Bertelsmann aspires to achieve climate neutrality by 2030.

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