Associate Manager, CMI - Dove Skin Cleansing NA

Location: Based at Unilever HQ, Hoboken NJ

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever Consumer & Markets Insight (CMI) mission is to provide inspiration and provocation to drive transformational growth. This means delivering insights, ideas and impact – and in a world that is changing at an accelerating pace of change. This pushes us to evolve how we innovate as a business, and be a future fit insights team.

Dove is Unilever’s largest brand, valued at €6.5 billion Turnover, and is central to our Personal Care and Beauty & Wellbeing businesses. Over the past decade, Dove has grown consistently, driven by its strong purpose and commitment to superior care. As a trailblazer in the beauty industry, Dove has led the shift from toxic beauty ideals to a more inclusive form of beauty.

North America, our largest region and heartland of Dove, represents a significant business, equally divided across Dove Bar and Dove Body Wash. This region is crucial to our success, and we have ambitious growth plans to expand our market share and penetration, premiumize the portfolio, be a leading brand in culture and future fitting the brand.

This role is part of the Personal Care CMI team, working on innovation, engagement, equity and brand design for the Dove Skin Cleansing brand in North America.  This role reports to the Associate Director of Dove Skin Cleansing NA. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

The Dove CMI Skin Cleansing Associate Manager partners with the Dove innovation and engagement team based in the US, closely supporting the Dove Core and Premium managers, associates and directors.  In a more focused skin cleansing vertical, this role also partners closely with Demand Generation CMI and Performance CMI in skin cleansing. 

• Partner with stakeholders to align all research projects to the strategic priorities of the NA Dove Skin Cleansing team and communicate actionable insights shaping innovation and all consumer-facing communication.   
• Translate internal briefs and questions into analytical qualitative and quantitative projects, including refining the initial ask and asking the ‘right questions,’ working through potential hypotheses to leverage the right methods for key crafting development, optimization and decisions. 
• Independently lead a range of crafting methods including qualitative, quantitative, social listening and agile methods, plus weaving brand equity, panel and point of sale data to paint a full picture for insights inspiration of innovation, communication and strategy development.
• Help develop insights to drive short- and long-term strategies that help Dove achieve business goals and contribute to the brand’s ambitious growth plan
• Leverage analysis and understanding of growing Dove’s brand equity and how it can lead to competitive growth
• Blend relevant macro and category trends, cultural and human trends together with social trends to inspire innovation development that create growth specifically for North America.
• Utilize foundational strategic understanding such as category growth drivers, early signals, H&A for North America to ensure innovation plans align with the future of the category
• Work closely with the rest of PC CMI and both design and deploy Marketing to create the social transformation for Dove Skin Cleansing in North America
• Drive greater consumer connectivity and ‘deep, rich, emotional’ insights work to inspire stronger consumer engagement through innovation and marketing activities
• Support engaging programs that build the “consumer gut” of marketing teams
• Develop strong relationships across design marketing, R&D, CTI, creative agency, MMC, deploy/engagement marketing and performance in order to truly put the consumer voice at the heart of everything Dove does

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• You’re a born leader: You will need to lead from the front at times and from behind at others. At all times you will bring the consumer to the forefront for the team. You will need to leverage this understanding to strategically influence your key business partners.
• You love to lead change and experiment:  You are excited to deliver the best CMI has to offer in the new organization model.  You actively look for new and better ways to research, are comfortable piloting new tools and are excited to drive the adoption of AI tools within the organization.
• You are a strategic consultant:  You are able to confidently advocate for your perspective on the business, adjust with new information, and strategically influence teams for better outcomes.
• You are passionate about the digital and social evolution of consumer engagement, embracing this fast paced and changing world with a spirit of experimentation and constant learning, becoming an expert to the team on social culture, content & media
• You love to win, and have fun doing it: You are passionate about winning in the marketplace and your understanding of the consumer and market will identify opportunities for growth for the business 
• You have passion for Dove and its purpose
• You are fully operational in consumer and market insights with both qual and quant, primary, syndicated, including agile innovation, digital marketing and media. 

• Effective storyteller and dot connector - excellent communication skills, both verbal and written, including storytelling in a corporate context, and crafting clear, compelling messages 
• Relevant years of experience in CMI/consumer research including in the US.  Undergraduate degree required.
• Demonstrated high performance, 5+ years of experience in a role and providing insights and recommendations based on analysis. 

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

What We Can Offer You

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Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.