Associate Manager, Author Success Marketing

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

Associate Manager, Author Success Marketing

Wiley is looking for a highly experienced and results-driven Associate Manager, Author Success Marketing to join our Author Marketing team in China. In this role, you’ll work closely with global marketing, publishing, and editorial teams to engage authors and drive open access (OA) article growth across the China market.

You’ll guide authors through every stage of their publishing journey — from initial discovery and manuscript preparation through to submission and post-publication promotion — helping ensure a smooth, supportive experience that leads to successful publication and measurable OA growth.

• Plan and execute marketing campaigns aligned to the author journey, helping position Wiley as a leading open access publisher in China
• Grow measurable OA article submissions and expand Wiley’s China-based OA author community, with a particular focus on early-career researchers
• Design subject-specific author campaigns, building audience personas and insights to target key researcher communities
• Lead or support author success and accelerator projects that lower barriers to publication and support manuscript preparation
• Apply AI and marketing automation tools to personalize content delivery and improve campaign efficiency at scale
• Identify and pilot new third-party partners and marketing channels relevant to China's research and academic communities
• Use data-driven insights and analytics to monitor, report on, and continuously optimize campaign performance
• Support Forward series journal promotion in China, including editor tour planning and localized promotional content
• Collaborate cross-functionally with editorial, publishing, and global/local marketing teams to align on shared goals

• Master’s degree required; overseas study background a plus
• 3+ years of experience in publishing or a relevant marketing field
• Solid understanding of marketing principles, including author/journal marketing, digital and social media marketing, and marketing KPIs
• Proven experience designing and managing successful marketing campaigns across multiple channels
• Experience with AI and marketing automation tools is a strong plus
• Strong written, verbal, and presentation skills in English

• Excellent communication and presentation skills, comfortable engaging stakeholders across cross-functional global and local teams
• Strong analytical and problem-solving abilities with a data-driven mindset
• Proactive, results-oriented, and able to think logically through complex challenges
• Genuine insight into and curiosity about the researcher/academic market
• Innovative mindset with a willingness to explore new marketing tactics and technologies
• Fluency in both English and Mandarin
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint)
• Able to travel for business as needed

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. 

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. 

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything. 
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies. Wiley proactively displays target base pay range for United Kingdom, Canada and USA based roles.
When applying, please attach your resume/CV to be considered.