Associate Field Marketing Manager

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Job Description Summary:

As an Associate Field Marketing Manager on the AMER Field Marketing Team, this individual is the Marketing lead for their aligned Northeast & Canada Sales Team. A Field Marketing Manager is responsible for sales engagement and for creating the specialized plan to build pipeline against targets (Marketing and Sales) and to accelerate deals to close. 
This role requires self-motivation, operational excellence, creative thinking, process alignment, strong organizational skills, good communication skills, ability to manage multiple projects and the ability to build a positive customer experience approach.
This Marketing Manager will support planning efforts, various activities and customer engagements, taking a holistic, cross-team approach with the Marketing team to drive consistency, increase visibility, and contribute to pipeline growth against our marketing targets.
This Field Marketing Manager is on the Field Marketing Team reporting directly to the AMER Director of Field Marketing in the Marketing Department. The role is both strategic and tactical – from planning and operationalizing, to customer engagement through multi-touch plans and follow up.

Essential Duties and Responsibilities:

• Marketing Lead with their Sales Team and a Key member to the extended sales team - daily engagement with Sales Leaders/Sales Team/s in 1:1 meetings and team meetings, QBRs and planning sessions to align and support sales business needs
• Build, manage and execute a plan with strategy, purpose and superior customer experience that delivers on the desired outcome that is aligned to the Sales and Marketing priorities and goals 
• Lead the development of comprehensive go-to-market strategy and execution of marketing plan with a variety of marketing tactics to achieve healthy pipeline coverage, build growth and strengthen relationships in existing accounts, accelerate deals and penetrate new accounts/contacts in target accounts for the Sales Team/region 
• Collaborate with sales management, demand gen, product marketing, corporate marketing and partner marketing to ensure activities/programs align with the needs of sales, while on message with Corporate strategy and sales plays 
• Focus on Account Based Marketing and more intimate customer engagements to drive meetings and opportunities for sales 
• Collaborate with Partner Marketing to integrate the partner ecosystem into the region’s go-to-market plan; engage partners and participate with partners in select activities
• Measure, analyze, report the success of activities and programs against the marketing and sales region's pipeline objectives and established metrics. Evaluate marketing effectiveness/ROI to make data driven decisions for future investments 
• Work closely with ISRs/BDRs aligned to Sales Team to increase lead conversion and collaboration with marketing
• Identify and deliver Internal Win Reports with Sales Team 
• Identify, manage development and ensure completion of Case Studies with Sales, Customer, Customer Advocacy Lead
• Support and drive success for key anchor customer programs including ENVISION and Women Leaders in Technology & Allies

Qualifications:

• 3+ years Marketing Experience
• Sales Experience is desired
• Bachelor’s Degree or equivalent
• Must be willing to travel approximately 25% 
• Knowledge of marketing principles, practices, processes, tactics and tools 
• Ability to work on a team and individually 
• Results driven and client focused 
• Strong organizational, interpersonal and written/oral communications skills 
• Ability to work collaboratively across the Marketing Team / Functions
• Ability to understand and support Sales and their priorities
• Ability to manage vendors, budget and ROI 
• Drive for Operational Excellence and Superior Customer Experience 
• Committed to Rocket’s core values of empathy, humanity, trust and love.

Information Security:

Information security is everyone’s responsibility.  A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

The base salary range for this role is $54,384.00 - $67,980.00 /year. Exact compensation may vary based on skills, experience, and location.

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What Rocket Software can offer you in USA:

• Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
• Healthcare coverage options to fit you (and your family’s) needs
• Retirement savings, with matching contributions by Rocket Software
• Life and disability coverage
• Leadership and skills training opportunities
• Two paid work days for off-site training

EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to [email protected]. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!