Associate Director

This role is for one of the Weekday's clients

Min Experience: 15+ years

Location: Mumbai, Maharashtra, India
JobType: full-time

We are seeking an experienced Associate Director – Outbound Inside Sales & Growth to lead a high-performing outbound sales organization focused on driving business growth across an existing merchant portfolio. This leadership role is responsible for owning revenue and GMV growth by improving merchant activation, increasing transaction frequency, accelerating product adoption, and maximizing customer engagement through strategic outbound sales initiatives.

The ideal candidate will bring strong commercial acumen, exceptional leadership capabilities, and extensive experience in managing large-scale inside sales teams within fast-paced, high-volume business environments.

• Own and deliver GMV and revenue targets for the Outbound Inside Sales & Growth function.
• Develop and execute outbound sales strategies that drive merchant activation, transaction growth, and long-term customer engagement.
• Identify growth opportunities across customer segments and implement targeted initiatives to improve business performance.
• Monitor key business metrics and take proactive actions to achieve growth objectives.

• Lead, mentor, and scale a high-performing inside sales organization comprising Managers, Team Leaders, and Inside Sales Executives.
• Drive accountability through effective target setting, performance management, coaching, and continuous development.
• Foster a performance-driven culture focused on productivity, customer success, and revenue generation.
• Ensure consistent execution of sales strategies across all teams.

• Define outbound calling strategies and optimize customer engagement across different merchant cohorts.
• Monitor operational KPIs including contact rates, conversion rates, merchant activation, and sales productivity.
• Conduct regular business reviews to evaluate performance and implement corrective actions where needed.
• Improve operational efficiency through CRM adoption, process optimization, automation, and sales excellence initiatives.

• Partner with Product, Marketing, Operations, Analytics, and Technology teams to execute customer growth initiatives.
• Collaborate on campaigns that improve customer experience, product adoption, and transaction growth.
• Support the development of scalable processes that enhance sales effectiveness and operational efficiency.

• Leverage data and analytics to identify trends, optimize campaigns, and improve conversion performance.
• Prepare business forecasts, executive reports, and strategic recommendations for leadership.
• Track business performance against key metrics and provide actionable insights to drive continuous improvement.
• Ensure accurate forecasting and effective pipeline management.

• GMV Achievement
• Active Merchant Growth
• Merchant Activation Rate
• Transaction Growth
• Transactions per Active Merchant
• Product Adoption
• Outbound Calling Productivity
• Contact Rate
• Conversion Rate
• Team Productivity
• Forecast Accuracy
• Campaign Effectiveness

• Bachelor's degree in Business, Marketing, Management, Finance, or a related discipline; MBA is preferred.
• 15–20 years of experience in Outbound Inside Sales, Business Growth, Sales Operations, Revenue Management, or related functions.
• Minimum 5 years of leadership experience managing large, high-performing sales organizations.
• Proven success in driving revenue growth, merchant engagement, and customer retention.
• Strong experience managing outbound sales operations and performance-driven teams.
• Excellent understanding of CRM systems, sales processes, and performance management.
• Strong analytical skills with experience using data to drive business decisions.
• Outstanding communication, leadership, stakeholder management, and coaching abilities.

• Experience in FinTech, Payments, Banking, SaaS, Telecommunications, or other high-volume B2B industries.
• Expertise in sales operations, process optimization, and CRM-driven sales execution.
• Experience leading digital transformation, automation, or customer engagement initiatives.
• Strong commercial mindset with the ability to translate business objectives into measurable sales outcomes.

The ideal candidate:

• Is a strategic sales leader with a proven track record of delivering large-scale business growth.
• Excels at building, mentoring, and leading high-performing inside sales teams.
• Uses data-driven decision-making to optimize sales performance and customer engagement.
• Has strong operational discipline and thrives in target-oriented environments.
• Collaborates effectively across multiple business functions to drive sustainable growth.
• Demonstrates excellent commercial judgment, execution capability, and leadership presence.

This is an opportunity to lead a critical business function with direct ownership of revenue growth and merchant success. You'll play a pivotal role in shaping sales strategy, driving operational excellence, and building scalable growth initiatives while working with cross-functional teams to deliver measurable business impact.

• Inside Sales
• Outbound Sales
• CRM

• FinTech
• Sales Operations
• Leadership