Associate Director, (Country), Global Research Group
Bangkok, Thailand
Kantar is the world’s leading AI‑native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened, why it happened, and how to shape the marketing strategies that shape their future.
About the job
As Associate Research Director, you will lead research delivery across a portfolio within GRG, ensuring high-quality outputs, operational excellence, and strong client impact. You will drive research excellence through AI, automation, and global delivery models while partnering with Client Partners and Commercial leaders to deliver commercially sustainable research solutions.
Job Goals
Research Delivery & Excellence
- Lead delivery of research programs, ensuring quality, timeliness, and budget adherence.
- Drive adoption of GRG standards, agentic ways of working, and productivity improvements including partnership with offshore teams
- Champion best practices best and solves complex delivery challenges.
- Embed consistent delivery disciplines aligned with the Research Delivery Model.
Leadership & Talent Development
- Lead and develop managers and delivery teams across multiple solutions.
- Oversee team performance, resourcing, and quality management.
- Coach and develop future delivery leaders while fostering an inclusive, high-performing culture.
- Support organization-wide initiatives including AI adoption, technology enablement, hiring, and capability development.
- Lead teams through change and delivery challenges while maintaining client confidence.
Client & Commercial Accountability
- Provide senior oversight on complex and high-impact client engagements.
- Build strong relationships with senior client stakeholders and serve as a trusted research advisor.
- Manage delivery economics, resource allocation, and account performance in partnership with Client Partners and Commercial teams.
Ideal Skills and Capabilities:
- Deep expertise in research delivery, design, and methodologies across one or more research solutions with confidence advising on complex client needs.
- Strong capability in Brand Health Tracking, market understanding, segmentation, or ad testing.
- Proven success leading managers and delivery teams with clarity, pragmatism, and accountability.
- Ability to lead transformation, embrace AI-enabled ways of working, and drive operational excellence.
Why join Kantar?
Kantar is one of the most recognised and trusted brands in its industry, with unmatched depth of expertise and global reach. We are investing in AI, evolving how intelligence is delivered, and working with some of the world’s most influential brands. Joining Kantar means shaping what comes next; work that is more connected, more dynamic, and more impactful.
Privacy and Legal Statement
At Kantar, the diversity of our employees provides a richer environment for our people and broader depth of thinking for our clients. We are committed to inclusion and welcome applications from all sections of society.
PRIVACY DISCLOSURE: By applying, you consent to your personal data being processed and retained by The Kantar Group Limited (“Kantar”) for recruitment purposes, including sharing with the hiring manager.
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Location
Bangkok, Rajanakarn BuildingThailandKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Skills Required
- Deep expertise in research delivery, design, and methodologies across multiple research solutions
- Strong capability in Brand Health Tracking, segmentation, market understanding, or ad testing
- Proven experience leading managers and delivery teams with accountability
- Ability to lead transformation and drive operational excellence, including AI-enabled ways of working
- Experience managing delivery economics, resource allocation, and client-facing commercial accountability
- Experience partnering with offshore/global teams and embedding consistent delivery disciplines
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
