About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job DescriptionThe Associate Director, Consumer Marketing will actively contribute to the development and execution of consumer marketing strategies and tactics for SKYRIZI’s Crohn’s Disease indication. This role partners cross-functionally to translate patient insights, market trends, and brand objectives into integrated, compliant, and effective consumer marketing programs. The Associate Director serves as a subject matter expert for consumer marketing within the Gastroenterology organization and manages internal and external partners to help drive brand growth and improve patient experience.
Key Responsibilities:
- Lead the continued evolution, tactical plans and ongoing optimization for the SKYRIZI Crohn’s Disease indication
- Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing and robust media plans to achieve business objectives and goals
- Manage strategy and project development of DTC advertising for brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, in-office, print, SEM, digital & social media, and video including broadcast TV
- Collaborate with Public Affairs, Professional Marketing, Legal, Regulatory, Medical, and Project Management to ensure brand consistency and promotional compliance
- Provide leadership, coaching, and development for direct reports
- Leverage market trends, consumer insights, and competitive intelligence to inform strategy and optimization
- Define and evaluate campaign metrics to assess performance, improve effectiveness, and support return on investment
- Prepare materials and present to executive leadership
- Manage the marketing budget and prioritize multiple projects to ensure timely execution
- Drive growth in brand/product penetration, share, awareness, and patient requests
- BA/BS required; MBA preferred
- 8+ years of relevant consumer marketing experience
- Competency in core marketing capabilities including creative development, positioning, media planning, investment optimization, and agency management
- Strong understanding of digital and broadcast media, including social media platforms and their application
- Experience using market research and consumer insights to inform strategy and execution
- Ability to understand clinical and medical information and apply it to marketing strategy
- Demonstrated success working in a matrixed organization and influencing without authority
- Excellent communication, presentation, and interpersonal skills
- Experience managing multiple external agencies and internal cross-functional partners
- Strong analytical skills balanced with creative thinking
- Strong planning, coordination, project management, and problem-solving skills
- Ability to work proactively, collaboratively, and with diplomacy
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Skills Required
- BA/BS degree
- MBA
- 8+ years of consumer marketing experience
- Competency in creative development, positioning, media planning, investment optimization, and agency management
- Strong understanding of digital and broadcast media, including social media platforms
- Experience using market research and consumer insights to inform strategy and execution
- Ability to understand clinical and medical information and apply it to marketing strategy
- Demonstrated success working in a matrixed organization and influencing without authority
- Experience managing multiple external agencies and internal cross-functional partners
- Excellent communication, presentation, and interpersonal skills
- Strong analytical skills balanced with creative thinking
- Strong planning, coordination, project management, and problem-solving skills
- Ability to work proactively, collaboratively, and with diplomacy
AbbVie Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.
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Retirement Support — 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
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Parental & Family Support — Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
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Healthcare Strength — Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.
AbbVie Insights
What We Do
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.
