Associate Director, Tagging & Content Measurement Lead

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

The Associate Director, Tagging & Content Measurement Lead is responsible for defining, implementing, and scaling enterprise tagging, taxonomy, and content measurement capabilities across Commercial and Medical omnichannel ecosystems. This role serves as the technical authority on how content and campaigns are structured, tagged, and connected across platforms, ensuring consistency, data quality, and interoperability to enable accurate measurement, reporting, and content intelligence.

Operating within a regulated, omnichannel environment, this role establishes and governs taxonomy frameworks, metadata standards, UTM structures, and system-integrated workflows that enable consistent tagging of content and tactics across brands, regions, and channels. The position partners closely with Enterprise Content Systems, Data & Analytics, Commercial, Medical, and agency teams to ensure that content is not only compliant and well-structured, but also measurable across the full content lifecycle.

A key focus of this role is enabling scalable, system-driven measurement by connecting content metadata in Veeva (content source of truth) with campaign and performance data, ensuring standardized tracking, automated validation, and seamless integration into analytics and data platforms.

This role acts as a critical bridge between content systems, data architecture, and business measurement needs, ensuring that tagging and taxonomy capabilities enable end-to-end visibility from content creation through deployment to performance analysis and optimization as content volume, channel complexity, and data-driven decision-making continue to scale globally.

Essential Functions of the Job:

Tagging & Taxonomy Strategy and Governance

• Translate strategy into enterprise technology, tagging and taxonomy standards across content and campaign ecosystems including:

  • Content metadata in Veeva Vault (PromoMats / Vault Medical)

  • Campaign and tactic tagging through Claravine

  • Analytics and reporting data structures

• Establish clear principles for taxonomy design, metadata consistency, scalability, and governance in a regulated environment.

• Ensure tagging standards align with enterprise data strategy, compliance requirements, and omnichannel measurement objectives.

Platform Implementation and Integration

• Lead technical implementation and configuration of tagging capabilities across:

  • Veeva Vault for content metadata and asset structuring

  • Claravine for UTM taxonomy, campaign tracking, and validation

  • Downstream analytics and data platforms (e.g., data warehouse, GA4)

  • Enable standardized workflows for campaign setup including:

    • Campaign string and UTM generation

    • Creative ID management

    • Validation rules and automation

• Partner with IT and data teams to integrate tagged data across systems, ensuring consistent data flow and interoperability.

Content Measurement and Analytics Enablement

• Establish and enable frameworks that connect content metadata and campaign tracking to performance measurement

• Ensure tagging enables:

  • Attribution and campaign performance tracking

  • Content usage analysis and reuse insights

• Support integration of taxonomy and tagging into enterprise dashboards and reporting environments

• Drive metadata completeness and accuracy to improve measurement reliability and insight generation

Operational Enablement and Adoption

• Develop and scale operational processes for tagging across internal teams and external agencies

• Configure and maintain Claravine templates and taxonomy structures for consistent execution

• Reduce manual effort and rework through system-driven validation and automation

• Support rollout and adoption of taxonomy frameworks including future-state models

• Maintain documentation, training materials, and enablement resources to support global adoption

Data Governance and Quality Management

• Define and enforce governance models for taxonomy ownership, updates, and lifecycle management

• Implement validation controls to ensure tagging accuracy, completeness, and compliance

• Monitor data quality and resolve inconsistencies across systems and channels

• Ensure tagging supports regulatory, medical, and data privacy requirements

Cross-Functional Alignment and Enablement

• Partner closely with:

  • Enterprise Content Systems for platform enablement

  • Data and Analytics teams for measurement and reporting integration

  • Commercial, Medical, and Digital teams for execution requirements

• Translate business measurement needs into scalable technical solutions and platform capabilities

• Lead workshops, working sessions, and governance forums to align taxonomy evolution and adoption

Continuous Improvement and Innovation

• Identify opportunities to enhance tagging automation, system integration, and analytics capabilities

• Drive standardization of workflows to improve efficiency, data quality, and scalability

• Leverage tagged data to inform content optimization, audience targeting, and performance improvement

• Support advancement of content intelligence capabilities, including AI-driven measurement and insights

Supervisory Responsibilities:  

• May have direct people management responsibilities, including hiring, performance management, and development of tagging, taxonomy, and data enablement resources.

• Provides strategic and operational leadership to platform teams, data and analytics partners, and cross-functional contributors supporting tagging and content measurement capabilities.

• Oversees vendor and system integrator resources supporting Claravine, Veeva, and downstream data integration and analytics enablement.

Skills:

Deep expertise with:

• Enterprise tagging and taxonomy frameworks across content and campaign ecosystems

• Veeva Vault PromoMats / Vault Medical metadata structures and content organization

• UTM taxonomy, campaign tracking, and validation

Strong working knowledge of:

• Digital Asset Management (DAM) platforms and metadata governance

• Campaign tracking frameworks, including UTM structures and attribution models

• Data integration across platforms (e.g., Veeva, marketing automation, analytics tools)

• Analytics and reporting ecosystems (e.g., GA4, data warehouse, dashboards)

Familiarity with:

• Omnichannel engagement platforms and non-personal promotion ecosystems

• Data modeling, data pipelines, and content performance measurement frameworks

• AI-enabled analytics, automation, and content intelligence capabilities

Qualifications:

• Bachelor's degree or equivalent experience, including 8+ years of experience in marketing technology, data/analytics enablement, content operations, or enterprise platform management, preferably in biotech, pharma, or life sciences.

• Proven experience implementing and scaling tagging, taxonomy, or measurement frameworks in a global, regulated environment.

• Strong understanding of metadata governance, data quality management, and enterprise data standards.

• Hands-on experience with Veeva Vault and Claravine, including integration with downstream analytics platforms.

• Experience enabling end-to-end content measurement, including campaign tracking, attribution, and reporting.

• Demonstrated ability to lead platform strategy, technical implementation, and cross-system integration initiatives.

• Strong stakeholder management skills with the ability to translate business needs into scalable technical solutions.

• Highly analytical, detail-oriented, and comfortable operating in complex, matrixed organizations.

Travel: 

• Minimal to moderate travel required.

• Estimated 5–15%, primarily for key planning sessions, vendor engagements, or major platform milestones.

BeOne Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork

• Provides and Solicits Honest and Actionable Feedback

• Self-Awareness

• Acts Inclusively

• Demonstrates Initiative

• Entrepreneurial Mindset

• Continuous Learning

• Embraces Change

• Results-Oriented

• Analytical Thinking/Data Analysis

• Financial Excellence

• Communicates with Clarity

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process.  Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact [email protected].