Associate Director - Strategic Planning

Position Summary

Working closely with project team and creative department on daily problem-solution aspects. Responsible for research, and planning, insights. Inspire creative work for Awards (both on existing accounts and proactive initiatives).

Key Responsibilities

• Clear understanding of client’s business objectives and advertising strategy.
• To lead the integrated insights and strategic planning for clients’ business, in a way consistent with the agency’s goal of bringing a strong analytical knowledge
  - Innovative ideas
  - Business Opportunities expanding offerings from the specialist teams – Digital, Social Media, Outdoor etc.
• To work with clients and give them deeper insights into the dynamics of their business through the development of marketing and market analysis.
• Responsible for competitive ad scan and analysis. Provide critique of the ad-strategy and creative.
• Conduct primary research on projects briefed by the client.
• Thorough understanding on client’s Brand Tracking study to inform advertising effectiveness.
• Oversee quarterly reports to clients.
• Lead new business development and pitches.
• Knowledge driver for agency to train and drive strategic planning. Including digital & audience tools.
• Continue to develop and implement standardized strategic planning tools to foster consistency over time and across projects.
• Staying up to date with current industry trends & innovative solutions.
• Constantly train and coach junior members, conveying advanced skills
• Any additional ad-hoc tasks as assigned by the supervisor.

Desired Skills & Experience

• Minimum certification on Diploma / Degree in Mass communication or any related field.
• Minimum 5 years working experience in Strategic planning, ideation, and in Advertising agency.
• Good Communication and presentation skills
• Careful and meticulous, willing to learn and adapt.
• A self-starter and a team player with the ability to multitask.
• Able to work within timelines.
• Confident and able to handle demanding situations professionally.
• Need to be independent and run the business.

We deliver our capabilities in four kinds of content— Original Content, Branded Content, Performance Content, and Campaign Content—to create powerful work for clients, built around stories and ideas. By developing content, we control creative, context, targeting and reach. Through our relationships and industry experience we lean on creators and editorial teams at our properties to create a voice in their work, that performs better, because it resonates in a more authentic way.