Associate Director, Social Media, Podcasting & Virtual Assistant Capabilities

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Princeton, NJ, USA
In-Office
Healthtech
The Role

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Associate Director for Social Media, Podcast & Virtual Assistant / Conversational AI (e.g. ChatBots/VoiceBots) capabilities, is accountable for the strategic planning, delivery & operations for these customer engagement channels to establish & amplify customer experience & engagement. This position will be responsible to define the product /platform strategy, as well as drive the enablement and ongoing evolution/maintenance for these customer engagement channels. This role will also be accountable for defining the digital engagement platforms' strategy & roadmap, co-manage the backlog and ensure overall execution of strategy & roadmap. The position will own/lead/communicate Op Model and Standards, drive ECSC concepts and governance in additional to ensuring the platform features are compliant (security, privacy) as well as manage platform “health” and technical reliability.

Key Responsibilities:

  • Strategize, plan & deliver capabilities on customer engagement platforms to Worldwide Commercialization Excellence and Market Engagement organizations.

  • Partner with the OCS/ Brand / WCC-CEP team and BI&T matrix teams with a primary focus on the strategic planning & delivery of digital capabilities including innovation initiatives and a secondary focus on the enablement and simplification of such capabilities to drive effective customer engagement & experience.  

  • Ensure focus on improved outcomes, scaling strategy and pull through as well as ongoing evolution.

  • Lead the overall product /platform strategy and roadmap for customer engagement platforms including business and technical architecture across vendor solutions and platforms.

  • Design & develop cost effective solutions that meet functional, technical, security and performance requirements which also adhere to platform design standards & release management processes.

  • Support technology strategy & roadmaps for customer engagement channels like Social, Podcasts & Conversational AI (e.g. ChatBots/VoiceBots). 

  • Demonstrate the ability to identify high value differentiating capabilities when making channel capability tool/platform(s) choices. 

  • Develop comprehensive business case(s) to support business outcomes of new/evolved channel capabilities.    

  • Accountable for committed business outcomes of channel capabilities implemented within the respective area. 

  • Lead technology teams, both internal and external/vendor teams, to develop and continually evolve key products and services. 

  • Support the adoption of channel solutions by designing & deploying effective operating models, standards, governance & change management processes, and end user training. 

  • Be the SPOC for Brand, OCS & MLR advise.

  • Lead & drive all ECSC concepts.

  • Continuously look out for new opportunities with cutting edge processes/platforms & drive synergies.

  • Identify opportunities for continuous improvement such as increasing productivity or cost savings. 

  • Responsible for ensuring that all BI&T functions are successful in their delivery of services.   Key matrix BI&T partner functions include enterprise & data architecture, cyber security, application build & support, portfolio & program management, enterprise information management, collaboration services, infrastructure services. Also work closely with the R&D, GPS and Enabling Functions BI&T teams to align and identify opportunities / synergies in social, podcast & virtual assistant capabilities enabled through BI&T investments.

Qualifications & Experience:

Required Qualifications: 

  • Bachelor’s Degree with 8+ years of Digital Capabilities experience. 

  • Strong business knowledge (preferably Pharma industry) with proven leadership abilities. 

  • Capable of working cooperatively & deliver across boundaries and within a matrix to achieve results.

  • Experienced in portfolio/program/project management, planning & delivery of systems/solutions. 

  • Demonstrates strong influencing skills with key partners across functions/regions. 

Desired Experience: 

  • Digital Marketing domain experience. 

  • Excellent collaboration and communication skills, with the confidence to build strong partnerships & influence senior business leaders. 

  • Demonstrated leadership in the planning and execution of enterprise omni-channel capabilities for commercialization business units.

  • Hands-on experience with multiple implementations of non-personal, customer engagement channels. 

  • Demonstrated ability to lead & drive a technology strategy to support customer engagement channels.  

  • Ability to lead the analysis of complex business needs and translate those into compelling and actionable strategic plans. 

  • Is solution / user experience oriented with the ability to guide delivery team resources. 

  • Ability and comfort working with matrix management in delivering omni-channel capability solutions.  Matrix management includes business capability leaders as well as IT capability leaders.  

  • Strong understanding of IT processes like information/data architecture, data privacy reviews, cyber security reviews, risk assessments etc. 

  • Ability to manage business process analysis and improvement including cost benefit analysis/estimation and post implementation KPI metrics delivery. 

  • Ability to scan technical landscape for leading edge solutions and create business cases for new investments, including level of effort/ cost required to implement solutions & services, and managing the delivery process. 

Other Experience: 

  • Financial planning experience with budget management and business case development. 

  • Working knowledge of agile software-development lifecycle methodologies.  

  • Demonstrated ability to support a dynamic culture of innovation and continuous improvement.  

  • Potential to develop into an internally and externally recognized thought-leader in the field of omni-channel capabilities, solutions & services. 

    If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

    Uniquely Interesting Work, Life-changing Careers
    With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

    On-site Protocol

    BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

    Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

    BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

    BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

    BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

    If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

    Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

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    The Company
    HQ: Lawrence Township, NJ
    40,384 Employees

    What We Do

    At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.

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