Associate Director, SEO

Job Posted Yesterday Posted Yesterday
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Plantation, FL
Hybrid
Expert/Leader
eCommerce • Healthtech • Pet • Retail • Pharmaceutical
At Chewy, our mission is to be the most trusted and convenient destination for pet parents and partners, everywhere.
The Role
The Associate Director of SEO at Chewy will lead a team focusing on Organic Search, driving SEO strategies, managing vendor relationships, and analyzing SEO performance. The role requires expertise in content and eCommerce SEO, including technical skills and the ability to leverage AI in search programs.
Summary Generated by Built In

Our Opportunity:
Chewy is seeking an Associate Director of SEO to join our high-performing SEO team in our Bellevue, WA, Boston, MA, or Plantation, FL office. You will be joining a team focused on ensuring that all aspects of Organic Search adhere to best practices. With your experience working with major brands and large companies, you possess a strong understanding of Content, Technical, and eCommerce SEO.
This role demands a seasoned professional with extensive Search Engine Optimization expertise, requiring a minimum of 10 years of hands-on SEO experience. You will support the Director of SEO in leading a team, devising Organic Search strategies, establishing working relationships with internal stakeholders and managing external vendors. This role will have direct reports. The ideal candidate should have a thorough understanding of content and eCommerce SEO, including a deep knowledge of Google's web crawling mechanisms. They must be able to identify opportunities to improve site visibility in search engines. The candidate should also have experience in eCommerce SEO and a proven track record of working with complex internal linking strategies, facet navigation, free product listing visibility and AI experience. The role calls for an individual who is passionate about search and digital marketing, with a strong grasp of digital storytelling. This person should be adept at leveraging search capabilities to uncover content opportunities specifically tailored for an eCommerce website.
What You'll Do:

  • Experience leveraging and incorporating AI with an Organic Search program.
  • Direct experience in managing a team of SEO Managers.
  • Proven ability to vet and manage vendors and agencies effectively.
  • Extensive experience in content SEO, including keyword research, and content optimization.
  • Extensive experience in eCommerce SEO, including product page optimization and category page management.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to communicate complex SEO concepts to non-technical stakeholders.
  • Exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done.
  • Comprehensive understanding of best SEO practices.
  • Develop and implement content-focused SEO strategies aligned with our eCommerce and editorial goals.
  • Stay up to date with the latest SEO trends and algorithm changes.


What You'll Need:

  • 10-12 years of experience in SEO, preferably in eCommerce and with a well-known brand.
  • Proven track record of improving Organic Search performance for large-scale websites.
  • Expert-level knowledge of keyword research tools and techniques.
  • Strong understanding of on-page optimization and content organization for SEO.
  • Proficiency in using SEO tools such as Google Search Console, Screaming Frog, Conductor, SEMrush.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration abilities.
  • Bachelor's degree in Marketing, Digital Marketing, or a related field.


Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Top Skills

AI
Conductor
Google Search Console
Screaming Frog
Semrush

What the Team is Saying

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Technical Program Manager
“Chewy is evolving and with its evolution comes the opportunity—to have impact, to learn, and to build products with other like-minded people who live our Operating Principles every day. Our team is packed with highly skilled and authentic people.“
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The Company
HQ: Boston, MA
20,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

We view pets and pet parents as family and are obsessed with meeting their needs and exceeding customer expectations through every interaction. Behind the scenes, our talented teams are made up of innovators, delighters, big-thinkers and of course, passionate pet people—creating a place where you'll be empowered to build, grow and unleash your fullest potential.

We don’t just stand by our company mission—we’re obsessed with it. We seek to be the most trusted and convenient destination for pet parents and partners, everywhere. And we’re constantly finding new ways to do just that.

At Chewy, we understand pet parenthood is full of joyful highs and anxious lows. That’s why we’re here, standing alongside pet parents, providing everything their pets need for a happy, healthy life. We’re a leading online source for pet products, supplies, and prescriptions. We offer a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.

Since launching in 2011, we’ve combined the personalized service of your neighborhood pet store with the convenience and speed of e-commerce. We pride ourselves on being the only brand available 24/7/365 to support pet parents throughout their journey.

We have a rich history of being recognized for our deep care and personalization while going above and beyond for our customers and their pets.

We view pets and their people as more than just customers and look forward to meeting their needs and exceeding expectations through every interaction. With Chewy, no one pet-parents alone.

Our culture is for those who thrive on delivering results and becoming your best—no matter your role or location. At Chewy, our Operating Principles serve as a common language, or framework, that connects two of Chewy's most valuable elements—our people and our culture. The Operating Principles guide our character, capabilities, imagination, and methods for execution in support of our company's mission.

Why Work With Us

We're proud to be one of the fastest growing e-commerce companies of all time.

With growth comes the exciting opportunity to be a part of a world-class organization of engineering, product, and design team members, responsible for driving our latest innovations and designing "out-of-the Chewy box" experiences.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 2 days a week
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