Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
The SEO Associate Director is central to the SEO team and is responsible for the overall management and success of our clients’ organic search programs. The SEO Associate Director position will have reports at the analyst and senior analyst levels. The responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Manager’s core activities will be as follows:
Strategy development: 30%
Client Management: 30%
Technical Consultation/Implementation Support: 15%
Reporting: 10%
Evangelism/Education: 10%
New Business: 5%
Strategy generation & execution across multiple clients
Project manage and work with multiple teams, including technical teams, to determine & build strategies for technical SEO implementation
Work in conjunction with predefined SEO campaign objectives
Perform client work outlined in coordination with other media teams
Work with multiple levels of agency teams to provide the best organic search experience possible
Who You Are
Enthusiastic, detail-oriented, hardworking, with a keen eye for detail
A strong writer and presenter; able to articulate clearly and effectively
A team player, willing to roll up your sleeves
An independent worker with strong time management and organization skills
An excellent communicator both orally and in writing, with the ability to communicate effectively with developers & technical team as well as clients & account team
Able to conduct relevant keyword research and make recommendations
Experienced in interpreting analytical data and identifying actionable opportunities
A strong project manager with practiced delegation skills, to ensure deliverables are being collaboratively developed with the appropriate level of guidance, meeting client deadlines and quality standards
A supporter of and advocate for diversity, equity, and inclusion
Preferred Skills & Experience
6+ years’ work experience in SEO, part of which was in supporting enterprise clients
Expert knowledge of all aspects of SEO, as well as solid understanding of all digital media disciplines
Expert knowledge of Google Analytics and Microsoft Office Applications
A comprehensive understanding of key search engine ranking factors
Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
Ability to conduct relevant keyword research and make recommendations
A thorough understanding of and the ability to conduct detailed on-site optimization
Ability to interpret analytics data and identify actionable opportunities
Proven ability to autonomously manage an ongoing SEO campaign
Knowledge of the inner workings of local search & local rankings
Experience with local listings management (LLM) and local SEO
A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus
Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus
Certificates, Licenses and Registrations
Google Analytics Certification is helpful
Brightedge Certification is a big plus
Physical Activity and Work Environment
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Top Skills
What We Do
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.
