Associate Director, Search Engine Marketing

Posted Yesterday
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New York, NY
In-Office
110K-135K Annually
Senior level
AdTech • Marketing Tech
The Role
The role involves managing a team, developing Paid Search strategies, optimizing campaigns, and fostering client relationships in Search Engine Marketing.
Summary Generated by Built In

Job Description

Job Summary 

We are currently seeking highly motivated Associate Search Director to manage a team and client portfolio. Key tasks will include team leadership, establishing and maintaining relationships with internal and external clients, developing and administering Search and Digital account strategy, and championing innovation.   

 

Main Duties and Responsibilities 

  • 25% - Lead applicable Client relationship(s) on behalf of Search team. 

  • 20% - Develop Paid Search strategy and testing methodology and roadmap for client(s). 

  • 25% - Manage subset of Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines. 

  • 15% - Contribute to larger team training and learning agenda, leading cross-learning sessions among manager-level team members and below. 

  • 5% - Manage daily relationships with key search engine representatives. 

  • 5% - Set and manage expectation of client and internal teams. 

  • 5% - Provide support on new business initiatives. 

 

Supervisory Responsibilities 

In this position, you will directly manage Supervisors, Managers, and Analyst-level team members. 

 

Knowledge and Skills Required 

  • 6+ years’ experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.) 

  • Ability to train, motivate and manage individuals at multiple levels, from entry to manager level. 

  • Exceptional quantitative skills and aptitude including advanced Excel skills. 

  • An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. 

  • Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. 

  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. 

  • Excellent organizational skills and the ability to juggle multiple responsibilities. 

  • Bachelor’s degree. 

#LI-TH1

#LI-HYBRID

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$110,000.00 - $135,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Bing
Google Adwords
Yahoo! Search Marketing
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The Company
HQ: New York, NY
2,965 Employees
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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