The Role
Lead a 100+ member B2C field sales organization across Central Maharashtra. Own regional GTM strategy, revenue targets, market expansion, sales operations, funnel performance, customer satisfaction, and NPS. Develop city and team leaders, strengthen hiring and training, improve sales processes, and collaborate with marketing, logistics, engineering, product, technology, HR, and post-sales teams to scale a customer-centric residential solar sales engine.
Summary Generated by Built In
About SolarSquare Energy:
At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.
In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.
Know us a bit better through these links:
Techcrunch SolarSquare article
Elevation - Podcast with SolarSquare Founders
Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues
The Climate Conversations ft Solar Square
Elevation Capital - SolarSquare
As the Associate Director of Sales, you will lead a large, fast-scaling B2C field sales team across multiple cities. You will be responsible for revenue targets, market expansion, sales operations, and building a high-performance culture.
You’ll work closely with the leadership team to define go-to-market (GTM) strategies, design customer acquisition funnels, and create a data-driven, customer-obsessed sales engine. This is a senior leadership role with high autonomy, ownership, and impact.
- Design and execute regional GTM strategies to drive revenue growth across assigned geographies.
- Develop actionable plans for market segmentation, pricing, channel development, and product positioning.
- Drive consistent monthly and quarterly performance in terms of sales closures, activations, and customer satisfaction.
- Lead and inspire a 100+ member field sales team across Central Maharashtra.
- Build scalable structures and governance mechanisms for daily reviews, incentive alignment, and goal setting.
- Mentor City Managers and Team Leaders to grow into strong second-line leadership.
- Develop training programs and sales enablement strategies to improve productivity and skill levels.
- Build a customer-first sales engine that delivers delightful experiences from lead generation to installation.
- Coordinate with logistics, design, engineering, and post-sales teams to ensure seamless customer fulfillment.
- Monitor sales funnel metrics to identify bottlenecks and implement process improvements.
- Own NPS and customer satisfaction KPIs for the zone.
- Conduct regular market research to understand customer behavior, pricing sensitivity, and competitive landscape.
- Leverage data dashboards and CRM reports to track team performance and sales funnel health.
- Present monthly business reviews and insights to senior leadership.
- Work with marketing to launch localized campaigns and optimize lead generation.
- Partner with HR and TA to build a robust hiring and onboarding engine for the sales team.
- Collaborate with Product and Tech to provide frontline feedback for new features or tools.
- MBA from a reputed institute or equivalent professional experience.
- 8–10 years of B2C sales experience, preferably in fast-growing startups or consumer industries (e.g., solar, FMCG, telecom, mobility, fintech).
- Proven track record of managing and scaling large field teams (30+ people).
- Demonstrated ability to drive revenue and build operations in multiple cities.
- Age limit up to 35 years
- Strong business acumen and analytical problem-solving abilities.
- Deep understanding of field sales dynamics, funnel management, and team motivation.
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with the ability to roll up sleeves and execute in high-pressure situations.
- A bias for action, resilience in ambiguity, and a growth mindset.
Fixed Salary: Competitive and commensurate with experience
Performance-Based Bonus: Quarterly / annual target-linked incentive
ESOPs: Generous stock options based on leadership impact
Other Benefits: Health insurance, travel allowance, and professional development support
What’s on Offer- Be a part of SolarSquare’s core leadership team, working on the frontline of India’s clean energy movement.
- High independence and ownership to scale and shape your own business region.
- A chance to work in a high-impact, VC-backed startup with strong growth and learning opportunities.
- Build, manage, and transform the future of home energy for millions of Indian households.
Skills Required
- MBA from a reputed institute or equivalent professional experience
- 8–10 years of B2C sales experience
- Experience in fast-growing startups or consumer industries such as solar, FMCG, telecom, mobility, or fintech
- Proven experience managing and scaling large field sales teams of 30 or more people
- Demonstrated ability to drive revenue and build operations across multiple cities
- Age up to 35 years
- Strong business acumen and analytical problem-solving abilities
- Deep understanding of field sales dynamics, funnel management, and team motivation
- Excellent communication, negotiation, and interpersonal skills
- Ability to develop strategy and execute in high-pressure situations
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
