Job Summary | Major goals and objectives.
Dotdash Meredith is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Home/Household & Pet CPG/Auto vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Digital Sales Team, Vertical Print Sales Team, and Strategy Account Team to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier advertising partners.
This hybrid role, based in NYC, requires three days in the office each week and reports directly to the Director, Marketing.
About The Role | The expectations
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Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical
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Vertical Strategy: Collaborate across the Dotdash Meredith portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
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Brand Communication: Lead internal conversations with Dotdash Meredith brands and verticals to communicate high-value opportunities to the Sales Teams on a regular basis
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Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
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Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
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Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
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Bachelor's degree
Specific Knowledge, Skills, Certifications and Abilities:
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5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Home/Household CPG/PetCPG/Auto Category a plus
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Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
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You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
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You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required
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You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
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You are comfortable working in a fast paced environment
What the Team is Saying
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What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
