Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position Summary:The Associate Director, HCP Marketing –will serve as a key architect of the Reblozyl brand’s healthcare professional (HCP) engagement strategy—owning the development of core messaging, creative campaigns, and measurement frameworks that drive consistent, data-informed execution across channels.
This role will combine strategic insight, creative excellence, and digital fluency to ensure Reblozyl’s value proposition is communicated with clarity and impact. The ideal candidate thrives in a matrixed environment, connecting insights to action and translating brand strategy into integrated, measurable, and high-performing HCP campaigns.
Lead the development, refinement, and pull-through of the Reblozyl HCP core messaging platform, ensuring alignment with brand positioning and data evolution.
Translate clinical, behavioral, and competitive insights into impactful narratives that motivate earlier treatment adoption and optimal dosing behavior.
Partner with cross-functional teams to ensure message consistency across HCP channels and tactics.
Serve as the creative and messaging steward, overseeing campaign concepting, content development, and execution through agency partners.
Drive the omnichannel engagement plan for HCPs, ensuring message sequencing and personalization across channels.
Partner with the Omnichannel Strategy and Next-Best Action (NCM) teams to enhance targeting precision and ensure orchestration aligns to customer needs and brand priorities.
Lead the integration of modular content and data-driven insights to support real-time message optimization and campaign agility.
Oversee the alignment of content calendars, channel KPIs, and campaign objectives across owned and paid media.
Define and track HCP marketing KPIs, in partnership with insights and analytics, to evaluate campaign performance and ROI.
Translate data into actionable insights to refine content strategy, message resonance, and channel mix.
Lead quarterly performance reviews to assess effectiveness and recommend optimizations across the HCP journey.
Partner with Market Research to continuously evolve understanding of customer segments, unmet needs, and decision drivers.
Collaborate closely with Medical, Access, Patient Marketing, and Analytics teams to ensure message alignment across the ecosystem.
Partner with Legal, Regulatory, and Compliance to ensure all creative materials meet company standards while driving innovation and agility.
Represent HCP marketing in enterprise forums focused on digital innovation, customer experience, and measurement excellence.
Bachelor’s degree required; MBA or advanced degree preferred
7+ years of pharmaceutical or biotech marketing experience with a focus on HCP strategy, creative development, and omnichannel execution
Demonstrated expertise in translating insights into compelling brand narratives
Strong understanding of digital marketing, KPI frameworks, and customer engagement analytics
Proven ability to lead agencies, manage complex projects, and collaborate across cross-functional teams
Oncology, hematology, or specialty therapeutics experience preferred
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Top Skills
What We Do
At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome.
Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients.
Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.
