Associate Director, Product Marketing

The Associate Director of Product Marketing is a critical program and people manager role, responsible for translating high-level strategy into actionable, day-to-day marketing execution. Reporting into the Director of Product Marketing, this role leads a team of Product Marketing Managers to successfully bring a portfolio of products to market within our Commercial Medical and Pharmacy Departments. The role closely collaborates w/ colleagues in Product, Sales, and Marketing to drive purposeful growth, member retention, market leadership and long-term value. The ideal candidate is an experienced, hands-on leader who excels at building and operationalizing strategy and mentoring marketing talent.

This position is eligible for the flex persona. If within 50 miles of a Blue Cross Blue Shield of Massachusetts office, the successful candidate will be required to work from the office 2 days per week.

Your Day to Day:

• Go-To-Market Planning:
  • Translate complex health care offerings within our Medical and Pharmacy departments into cohesive product marketing strategies that deliver clear, compelling positioning.
  • Understand the product’s internal business value and “mechanics” to successfully articulate the strategic value to external audiences.
  • Manage the end-to-end execution of the division’s priority products, from initial planning through launch and post-launch analysis.
  • Influence and collaborate with cross-functional partners within Medical and Pharmacy departments, and Marketing to ensure strong execution of campaigns and sales enablement
  • Partner with Marketing Centers of Excellence to assess campaign and engagement metrics to recommend optimizations to business partners based on performance goals
• Team Management:
  • Lead, mentor, and manage a team of Product Marketing Managers, overseeing their projects, training on skill development, and ensuring high-quality output.
• Operational Planning:
  • Translate their leader’s strategic goals into detailed campaign plans, project timelines, and resource allocation for the team.
• Performance Reporting:
  • Track and report on team performance, campaign effectiveness, and marketing KPIs to the Product Marketing Director, providing insights and recommendations for optimization.
• Culture/Operational Efficiencies:
  • Foster a culture of operational excellence, process improvement, transparency, and accountability in campaign planning and execution.
  • Identify and implement improvements to increase team efficiency and impact.

What You Bring:

• 6-8 years of experience in product marketing or adjacent roles in marketing.
• At least 1-2 years of direct people management experience.
• Experience in the health care / health insurance industry strongly preferred.
• Strong project management skills and a demonstrated ability to manage multiple complex projects concurrently.
• A "player-coach" mindset with a passion for both strategy and hands-on execution.
• Outstanding communication and presentation skills for multiple management levels.
• Skilled at translating complexity into clear and easy to understand messaging and narratives.
• Comfortable with productive tension – able to advocate for a position, challenge assumptions constructively and engage in respectful debate.
• Familiarity and comfort leveraging data and analytics as well as AI to influence product marketing strategies.

#LI-HYBRID

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future.  An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note:  No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that the confidence gap and imposter syndrome can  prevent  amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.