Associate Director, Paid Search & Paid Social

Job Description:

Associate Director, Paid Search & Paid Social

The Associate Director, Paid Search and Social, will focus on the strategy, creation, execution, monitoring, reporting, and optimization of auction-based media plans. In this role, you will work with one of dentsu’s largest clients supporting multiple brands within their portfolio. The ideal candidate for this position will be a thoughtful decision maker and team player who is detail-oriented, loves data, has an entrepreneurial mindset and has the proven ability to lead strategic planning initiatives. You will report to our EVP, Head of Media. This role can be remote, with a preference for candidates in the Detroit area.

Responsibilities:

• Build strong relationships with all clients while immersing yourself in their business, understanding each client’s brands objectives, goals and business model.

• Develop, plan and execute media strategy across key channels including, but not limited to Paid Search, Paid Social, Programmatic and Display

• Own tactical plan development, recommendation building, and activation across their respective channels

• Lead strategic planning initiatives including but not limited to budget and channel allocation, and audience development

• Support day-to-day communication with internal teams, vendors and agency partners as needed

• Manage all campaign execution (set-up, build, optimization) flawlessly within platforms, calculate and manage bids, budget pacing, win rates and KPI delivery

• Stay up to date with digital trends and technology, providing POVs and analyses and serve as a media point of contact for any business needs

• Work with campaign stakeholders to develop a buying strategy for each campaign, including ad formats, user targeting, SSP’s, bid strategy, etc.

• Troubleshoot campaign performance and delivery, utilizing data insights to create and iterate performance and testing strategies

• Responsible for monthly forecasting and invoicing, while concurrently working with finance operations to ensure accuracy

• Coordinate and develop audience segmentation strategy

• Detail-oriented with the ability to explain complex situations to internal stakeholders

Qualifications:

• 4+ years of experience in media strategy/planning experience in Programmatic, Paid Search, and/or Paid Social

• Hands-on experience within Ad Serving and Paid Search, Social, and Programmatic Buying platforms

• Ad Operations experience, such as naming taxonomy, tag application, and trafficking

• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

• A strong mix of analytical, strategic, & creative thinking

• Previous client management or client facing experience

• Experience managing and forecasting budgets and billing; MediaOcean/Prisma experience a plus

#LI-JK1 #LI-Remote

The annual salary range for this position is $68,000-$110,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance; life insurance; short-term and long-term disability insurance; 401k; flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

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