Direct Agents is looking for an experienced Associate Director, Paid Media, to develop an effective customer acquisition strategy, gain confidence from clients, and assist with in-platform tactics when necessary.
This NYC based role has a competitive salary range of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.
KEY RESPONSIBILITIES
- Drive overall biddable paid media strategy for agency accounts (social, search, programmatic)
- Communicate your vision to clients including rationale and data behind your decisions
- Lead team and clients to achieve performance KPIs and provide assistance including optimizations and campaign troubleshooting
- Manage, develop and guide a team of analysts
- Develop innovative media solutions and strategies
- Develop new processes for operational efficiencies, inclusive of leveraging technology
- Create and lead effective client presentations
- Be able to inspire and grow team members through leadership, training and thought leadership
- Work with business development to audit and develop custom pitches
- Maintain relationships with key vendors, always functioning on the cutting edge of technologies
- Speak at leading industry conferences and panels as well as host videos and webinars
YOUR BACKGROUND
- 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
- Paid search experience is a plus
- Experience managing teams a plus
- Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
- Excellent communication skills and record of getting buy-in from client stakeholders
- Excellent analytical and problem-solving skills
- Ability to prioritize, multi-task, delegate and manage time efficiently
- Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
- Have an expert understanding of customer acquisition and direct response online marketing
- Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
- 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
- Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
- Family Support: Comprehensive paid parental leave and family-friendly policies
- Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
- Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
- Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
- Modern Tech Setup: MacBook Pro and premium software tools
- AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
- Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
- Career Development: Shape your path through mentorship, training programs, and direct access to leadership
- Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation
- Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
- Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
Direct Agents Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Direct Agents and has not been reviewed or approved by Direct Agents.
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Leave & Time Off Breadth — Time off is positioned as relatively expansive, including PTO that scales by level/tenure, separate sick/safe leave, a paid birthday day, volunteering time, and seasonal schedule perks like Summer Fridays. Company-wide closure days such as Wellness Reset Days and quarterly self-care days are also described as part of the time-off approach.
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Healthcare Strength — Medical/dental/vision and mental health benefits are described, including access to services like One Medical, Talkspace, KindBody, and Health Advocate. Employer-verified listings also include items like mental health care, supplemental life insurance, and FSA.
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Parental & Family Support — Paid parental leave is described in job-posting benefits language, with maternity/paternity leave also appearing in employer-verified benefit listings. This indicates at least some formal family-leave coverage within the overall benefits package.
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What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year. Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond. We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA. • 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018) • 42% Diversity • 57% Female / Male ratio • ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops • ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them • Team and company-wide bonding events (ask us about our puppy breaks!) • Opportunities to get involved with the community through mentorship and pro bono marketing services • A work family that is as committed to its work as it is to having fun Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!” To learn more about our services visit www.directagents.com or email [email protected].
