WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
As Associate Director, Media Planning, you’ll lead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role will be part of the EMEA Activation team, supporting the UK based programmatic sales organisation.
This role is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders. You’ll play a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company.
WHAT YOU’LL DO
- Lead the development of strategic media plans and proposals that support new business and account growth
- Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery
- Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve
- Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH
- Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data
- Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners
- Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables
- Capture and share market and client feedback to inform planning approaches and product improvements
- Help build and maintain proposal templates, reference materials, and best practices
- Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency
WHO YOU ARE
- An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines
- Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines
- A clear, proactive communicator who keeps stakeholders aligned and informed
- Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams
- Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process
- Adaptable and comfortable navigating changing requirements without sacrificing quality
- Organised and effective at managing multiple priorities in a fast-paced environment
- Curious about advertising trends and motivated by using data and insights to drive better outcomes
WHAT YOU’LL NEED
- Minimum 5 years of experience in digital media planning, strategy, or online advertising
- Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA)
- Experience planning across multiple advertising categories and using data to inform recommendations
- Advanced working knowledge of Excel and PowerPoint
- Ability to work independently while contributing to a collaborative team environment
Benefits and Perks:
- Excellent medical, dental and vision coverage
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Skills Required
- Minimum 5 years of experience in digital media planning, strategy, or online advertising.
- Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA).
- Experience planning across multiple advertising categories and using data to inform recommendations.
- Advanced working knowledge of Excel and PowerPoint.
- Ability to work independently while contributing to a collaborative team environment.
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
