Job Description:
As an Associate Director, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management of Display Media channels for top-tier Retail Media Networks. You will develop and maintain comprehensive knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. You will align the right resources to meet the client’s needs, and you will provide coaching and guidance to your direct reports and team. You will work cross-functionally with all teams to support and deliver against media, client and company objectives.
Responsibilities:
- Lead the forecasting, media planning, and executional strategy for the retailer’s display and video channels.
- Oversee the Display Media Team workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
- Lead interviewing, hiring, training, and coaching of new team members.
- Provide ongoing support to your team through regular feedback and weekly one-on-ones.
- Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
- Remain abreast of the overall media marketplace and relevant opportunities for our clients.
- Build internal/external client and stakeholder relationships.
- Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
- Identify challenges and process-related roadblocks and proactively solve problems internally and with the client.
- Ensure that process documents are accurate and are kept current.
- Act as an escalation point on planning and activation best practices, processes, and campaign troubleshooting.
- Work on special projects as assigned.
Qualifications:
- 5+ years in digital media planning, activation and/or campaign management
- 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and SSPs (Google Ad Manager, CitrusAd) a must
- 2+ years of hands-on experience in paid social platforms (Meta, Pinterest, TikTok) and familiarity with ad servers (CM360) a plus
- Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday) a plus
- Independent self-starter, comfortable working in a start-up environment with changing workflows and priorities
- Detail-oriented, organized and articulate; able to work well under pressure
- Shopper, CPG or Retail Media Network experience is a plus
- Thirst for knowledge and innovation, keen to make a difference in a growing business with existing clients
- Possess outstanding written and verbal communications skills, especially strong presentation skills
- Experience managing a team, preferably in a Retail Media Environment
- Proficiency in Word, Excel, and PowerPoint
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
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Skills Required
- 5+ years in digital media planning, activation and/or campaign management
- 2+ years hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and SSPs (Google Ad Manager, CitrusAd)
- 2+ years hands-on experience in paid social platforms (Meta, Pinterest, TikTok)
- Familiarity with ad servers (CM360)
- Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio)
- Experience with workflow management systems (JIRA, Workfront, Monday)
- Experience managing a team, preferably in a Retail Media Environment
- Independent self-starter, comfortable in a start-up environment with changing workflows and priorities
- Detail-oriented, organized and articulate; able to work well under pressure
- Possess outstanding written and verbal communication skills, including strong presentation skills
- Proficiency in Word, Excel, and PowerPoint
- Shopper, CPG or Retail Media Network experience
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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